Ads of the Week

The Missing, a PR stunt by TBWA/Raad to raise awareness on International Human Rights Day

14-December-2018

The Missing, a PR stunt by TBWA/Raad to raise awareness on International Human Rights Day

However, little has been done to address the problem and the future seems bleak for those awaiting their loved ones.
For International Human Rights Day on December 10th, ad agency TBWARAAD in collaboration with MTV Lebanon, decided to bring back attention to the cause during one of the country’s most viewed news broadcasts, in the most unusual fashion!