Creativity - Ads of the Week
The Missing, a PR stunt by TBWA/Raad to raise awareness on International Human Rights Day
December 14, 2018
An estimated 17,000 people disappeared in Lebanon between 1975 and 1990. More went missing as the years progressed.
However, little has been done to address the problem and the future seems bleak for those awaiting their loved ones.
For International Human Rights Day on December 10th, ad agency TBWARAAD in collaboration with MTV Lebanon, decided to bring back attention to the cause during one of the country’s most viewed news broadcasts, in the most unusual fashion!
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