Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk 2024 is set to be a transformative year for the advertising industry. To better understand what’s to come in the...
Mohammed Fouladkar, the CEO who leads by example Abulhasan Holding Group is a reputed Saudi company that was established in 1998 and which includes diverse units (Media, Communication,...
Women role in Saudi Arabia’s creative and entrepreneurial revolution Women are at the forefront of change as Saudi Arabia’s creative industries ride the wave of Vision 2030.
Five ways the FMCG industry contributes to the economy Naji Haddad, General Manager of MENA at Deliverect, explains what makes the FMCG industry a dynamic and critical component of...
COP28 to drive demand for PR services in the UAE COP28 will take place in the UAE between November 30 and December 12, 2023. Firas Sleem, CEO, Virtue PR &...
Combatting Fake News: The EU's Motivations, Strategies and Challenges The European Union has launched an awareness campaign in Lebanon to combat the issue of disinformation and fake news. As...
The last picture show? On Lebanon’s film and production sector Lebanon’s production industry was once the pride of the Middle East. Now it is struggling to survive as the country...
The Rise and Fall of Brand Purpose Saad Al Abbasi, the Associate Director (Strategy) at VICE Media, shares his take on how consumer behaviour has evolved towards...
The State of Loyalty in the Kingdom of Saudi Arabia While loyalty marketing has recorded steady growth in Saudi Arabia over the last four years, the concept of loyalty is...
Al Arabia prevails in reviving the outdoor advertising sector in Saudi Arabia One of Saudi Arabia’s leading outdoor advertising solution providers since 1983, Al Arabia offers clients expertise across a multitude of...
Saudi Signs Media, a driving force of change within the Saudi OOH advertising industry As the Out-Of-Home (OOH) media industry in Saudi Arabia continue to evolve, it currently finds itself in a particularly robust...
Newly conceived Red Impact labors to make a positive difference in today’s world Just last year, Havas Middle East announced the rebranding of its PR arm as Red Havas Middle East, a transformation...
