Saudi Arabia: The final frontier Saudi Arabia is betting big on tourism as it seeks to diversify its economy away from a dependency on oil....
Tala Saleh on Tayb’s enthusiasm for innovation and strategic branding Tayb, a vernacular Arabic word that translates to ‘ok, good’, is said to reflect the new company's commitment to deliver...
Pete Lysak: ‘Saudi Arabia, a market open to the new and the brave’ At the center of Saudi Arabia's dynamic landscape of vision-led growth, Pete Lysak, the regional executive director for FP7 McCann...
Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’ Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting...
Youssef Chahine: 'The momentum in Saudi Arabia is impressive and so is the ambition' In the ever-evolving landscape of Saudi Arabia's advertising industry, Youssef Chahine, the General Manager at PHD KSA, shares his insights...
Firas Mghames on Saudi Arabia's ad business model Firas Mghames, CEO of Feer McQueen, sheds light on surviving the influx of agencies in Saudia Arabia. Looking beyond regional...
Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’ Creative agency Sunny Side Up (SSUP) has only recently set foot in Saudi Arabia with the aim to cater to...
A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi Why Saudi Arabia is such an important market for comms-related companies to be present in, especially now more than ever?...
Nabil Moufarrej: 'Saudi Arabia is happening and there is business for all' In the vibrant landscape of Saudi Arabia's advertising industry, where agencies are expanding their reach amid the euphoric business mood,...
Marwan Arban CEO of Origin on the imperative of understanding Saudi Arabia As a local agency, ORIGIN has already established itself as a significant player in the kingdom’s adland. Marwan Arban CEO...
Ibrahim Almutawa of Jummar PR: ‘Saudi Vision is the main driver for all businesses’ In a candid interview with ArabAd, Ibrahim Almutawa, managing partner of Jummar PR, sheds light on the transformative landscape of...
Sara Faisal of Imagination Middle East: 'Marketers must rethink how they communicate in Saudi Arabia' Sara Faisal, Senior Strategist at Imagination Middle East, shares her outlook on the current state of the Saudi marketing industry...
Samer Abboud on Memac Ogilvy’s role in shaping the future of advertising in Saudi Arabia As the advertising landscape in Saudi Arabia undergoes a dramatic transformation, we delve into an insightful interview with Samer Abboud,...
Tarek Nour Group: When 50 Years of Creativity Takes Flight - Destination: The KSA As Saudi Arabia moves forward towards its 2030 vision, the Kingdom has been witnessing tremendous growth across various sectors, leaving...
Lulwa AlHarbi: 'We are a “For Saudi, By Saudi” company' With her in-depth understanding and knowledge of the social, cultural, and economic contexts in Saudi Arabia, Lulwa AlHarbi, CEO and...
