Cover Story

New Perspective Media Group bags 2 Anvil Awards

Cover Story

Jeep let its community take the wheel in latest campaign by Publicis...

Editor's Picks

News In Brief

Puck empowers Lebanese women with its ‘Selfless Shelves’ initiative

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Basata disrupts the Egyptian fintech landscape with new campaign by DDB Egypt

Digital/Tech

How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results

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Kinokuniya and Saatchi & Saatchi launch 'Offset Boxset', an initiative that merges reading with environmental responsibility

News In Brief

Like Digital & Partners appoints new Account Director

Industry Talk

Communicating in Uncertain Times

Ads of the Week

TNA and Orange Egypt invite people to keep cheering in latest AFCON campaign

News In Brief

TBWA\RAAD appoints Tony Kayouka as Head of Social  and Content

Digital/Tech

Saudi mega influencers leveraging their content into successful collabs

Industry Talk

Saudi Arabia: The final frontier

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Flashy secures pre-seed funding amongst accelerated growth for photography platform

Middle East brand values grow quickly;  Aramco, Etisalat by e& in pole position

5 Arab YouTubers to Keep an Eye On

Wolff Olins redesigns global brand identity for GSK

News

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News In Brief

Turki Alalshikh leads landmark meeting in Jeddah with media industry leaders

News In Brief

RAPP MENA committed to employees' well-being and work-life balance

News In Brief

Meta's revenue skyrocketed over the past 10 years

News In Brief

The Creative Floor Healthcare Awards' Talent & Diversity Fund granted to four charities this year

Industry Talk

Art & Design

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Art & Design

'Uncensored Press’: Overcoming algorithmic censorship to uncover war’s truth

TBWA\RAAD agency has joined forces with Lebanese daily newspaper Al Joumhouria to launch a compelling print and social campaign addressing...

Art & Design

An exciting collaboration between adidas Arabia and earth artist David Popa brings together the power of art, nature and sports

Art & Design

Pitfire’s Box Art Program: how a homegrown brand transformed its packaging into a creative platform to support local talent

Art & Design

Hiba Baddou among the six global winners of 'Art for Change' Prize brought by M&C Saatchi Group and Saatchi Gallery

Creativity

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Ads of the Week

'Relax, it’s iPhone': Apple’s latest campaign brings Saudi soap opera drama to the forefront

Apple's latest advertising campaign in Saudi Arabia draws inspiration from the nation's cherished soap operas, tying into the cultural essence...

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A new chapter in Toyota's Ramadan storytelling takes audiences to Abha's cultural heart in latest campaign by Serviceplan Arabia

Ads of the Week

'InkVisible': UN Women and IMPACT BBDO join forces to make a powerful mark against domestic violence

UN Women, in partnership with IMPACT BBDO, has unveiled “InkVisible,” a transformative campaign aimed at combating domestic violence in Pakistan.

Ads of the Week

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

Some fragrances do more than just smell good—they linger, wrapping you in warmth, evoking memories, and bringing people closer. This...

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