Free Talk
Free Talk
Noor Wafa: ‘I like to think I touched lives’
Meet Noor Wafa, Associate Creative Director at VML KSA, and join her in her abstract rambles, as she reveals her...
Free Talk
Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'
Saleh El-Ghatit, ECD at Serviceplan Arabia shares his take on humor across culture
Free Talk
Educate, Don’t Sell: The B2B Thought Leadership Advantage
The benefits of establishing thought leadership in a B2B marketing strategy are manifold. ‘For any B2B organization looking to stand...
Free Talk
Why co-creation has become essential for brands targeting Gen Z
Generation Z aka Gen Z (born 1997 to 2013), defined as ‘the youngest generation with adult members’ and ‘the largest...
Free Talk
Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success
Natalie Cooke Tombs, Group Managing Director, M&C Saatchi Group shares valuable insights into the pressures of corporate life, how client-agency...
Free Talk
From Crisis to Connection: Marketing Tips for Troubled Times
While Lebanon continued to grapple with a crippling financial and economic crisis like no other, a surreal war has unleashed...
Free Talk
Sugar, Spice and Everything Nice
Houssam El Boutary, Publicis Content’s Agile Studio Lead, shares his formula on Sexy Social Success
Free Talk
Time for brands to re-adjust their loyalty programmes says tms' John Viccars
Loyalty programmes are undoubtedly powerful tools for engaging consumers but customers across the GCC are tired of the same old...
Free Talk
The Art of Reinvention
Reinvention is one important “skill” you need to have in today's world. It is said to be vital to business...
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Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic)
Abdollah J. Zeynabi, senior copywriter at TBWA\RAAD, argues that 'Arabic copywriters, masters of their craft, are too often relegated to...
Free Talk
What the Prisoner’s Dilemma Can Teach Us About Pitching
One of the most heated and never-ending topics in adland is pitching. It is argued that the pitch needs to...
Free Talk
‘I Wish I Could’
Roger Halaby, CEO of Dubai-based the Hanging Gardens agency, asserts that when you hold a great idea, doors can’t but...
Free Talk
The Power of Storytelling: Crafting Narratives that Resonate
Why are stories so impactful? Nadim Khoury, Director of Marketing and Public Relations for Media City Qatar, stresses on the...
Free Talk
Sachini Imbuldeniya: ‘Sisters aren’t doing it for themselves’
For too long the creative industry has been full of Mad Men. And while that is changing, it’s still men...
Free Talk
Khaled AlShehhi: ‘I find my focus in silence’
Khaled Alshehhi, Executive Director Marketing and Communication at UAE Government Media Office, needs no introduction. He is the most renowned...
Free Talk
The problem of Dubai is Dubai
Following the unprecedented, torrential rainfall that plunged parts of the United Arab Emirates underwater back in April 2024, bringing life...
