Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends In our hyperconnected world, the constant influx of digital interactions has left many feeling more isolated than ever. As we...
Wael Jaber on balancing fatherhood and entrepreneurship in the events sector Wael Jaber, the Founder and CEO of Memories Events Management shares glimpses of his entrepreneurial journey—one that saw him transform...
The great mismatch: What brands need vs what major PR agencies focus on ‘Navigating the intricacies of brand-PR agency relationships is often hindered by a lack of clarity on brand requirements, which leads...
Understanding Gen Alpha – Who are they and why do they matter? While most brands keep their focus on learning and targeting generation Z to attract customers and establish loyalty, a new...
Why compliance and labor law knowledge is key to outsourcing staff and employees in the UAE As the UAE’s outsourcing market nears US$6.8 billion in 2023, it is imperative that local businesses choose a compliant Employer...
Why brands need to focus on cultural relevance to succeed in Saudi Arabia Ahmed Saadoun, Senior Account Director, Virtue focuses on the importance of cultural relevancy for brands when they’re communicating in Saudi...
What Gen Z want from brands? An actual Gen Z tells it all What does GenZ want? There are plenty of quantitative surveys available but there’s nothing quite like a qualitative and experienced...
Manal Naji: ‘I fear the future of this earth and wish we take climate change more seriously’ Meet Manal Naji, senior creative director at Leo Burnett Beirut and join her in her abstract rambles, as she muses...
The Duality of Everything – AI Included Azhar Siddiqui, Managing Partner, Mediaplus Middle East, reflects on the duality of everything— AI included.
Marketing hiring AI as an assistant Are we witnessing the fall of human marketing and the rise of artificial intelligence marketing? Is artificial intelligence a threat...
How virtual brands can increase profit without increasing costs Naji Haddad, MENA General Manager at Deliverect, explains what virtual brands are all about and the advantages they can provide...
Sustainability to drive shareholder value for your business Rohan Chopra, head of sustainability, services, and solutions at Johnson Controls, reflects on the imperative for companies to have environmental...
Return on Relationship (RoR): Driving Success in Advertising Sarmad Hyder, Head of Saudi-based Bold Comms part of The Bold Group, stresses on the imperative for the ad industry...
Natasha Romariz Maasri: ’I reserve the right to change my opinion on anything’ The talent, passion and creativity of Leo Burnett’s MEA Executive Creative Director are scrutinized throughout this lighthearted Q&A, where Natasha...
