Definition PR rebrands to ALTO

On Monday, 16th May 2022, Dubai-based PR agency Definition MENA relaunched with a new name and identity. It has become Alto. 

According to a press announcement, the new name, Alto, seeks to evoke the agency’s individuality, autonomy in the comms sector, and deep-rooted commitment to purpose.

“We will enter the next chapter in our story as a fully integrated comms agency, empowering communications to reshape the future, drive growth, and scale impact,” reads the press statement. “We are already migrating and writing new content, building our online presence, and finalising a suite of high-impact services.”

The agency’s operations won’t change, nor the team will.  

The most immediate change the PR industry will notice will be how the agency refer to and present itself.