News - News In Brief
Publicis Groupe\'s Starcom has been named the global media agency for Visa
1-October-2015
Publicis Groupe's Starcom has been named the global media agency for Visa, replacing incumbent OMD, who participated in a review that began in April. OMD won the last Visa global media review back in 2008.The financial services company spends $200 million on advertising a year, according to estimates, with more than half of that spent in the U.S.
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