Ads of the Week
SAWA to help refugees in Lebanon brave the harsh cold of winter
14-November-2017
Every year people pass away from the harsh cold weather in Lebanon, from different communities, most people who die are the children, and babies are the most vulnerable to such weather.
And every year Sawa for Development and Aid initiates an event to collect clothes and other winter supplies to help the refugees stay warm.
This year, the team at Sawa thought to do things differently, and expand their communication beyond Lebanon, to trigger higher awareness about the safety of refugees sleeping in unheated, makeshift shelters rather than in refugee camps during extremely cold weather and mostly raise concern about children, as they are most susceptible to be affected during winter season. This film, created in-house, calls people to help them make it through the harsh and snowy winter, brave the cold safely and decently, teach them to make snow angels rather than become the sad kind of a snow angel.
Credits:
Art/Creative director: Abdullah Al Jajeh
3D Artist: Hamdi Moutad
other: Issam Itani