Events/Awards Digital Media Forum 2016: “The Future Restarts” The fifth installment of the Digital Media Forum, Dubai’s largest gathering of industry leaders from MENA and around the world,...
Industry Talk On the Relationship of Advertisers and TV networks Product placement investment (globally) is anticipated to exceed $16 Billion in 2018, as advertisers continue to seek more engagement for...
Branding Reconciling Local Identities with Global Culture Today, brands are becoming increasingly pragmatic in their efforts to go beyond boundaries and further heighten consumer engagement. Jimmy Kmeid,...
Digital Virtual Reality, the New Frontier With the ever-evolving advances in technology and the corresponding growth interest from industry players, virtual reality (VR) is taking off....
Advertising Garage 366: the “Why Not” Thinking and “Can Do” Attitude Dubai-based Garage 366 is a new integrated agency with a unique client servicing and digital angle. The proclaimed medium-sized agency,...
Branding The Importance of Play Transforming the Consumer Experience Fitch, a leading global retail and brand consultancy, transforms and accelerates business success by combining the physical human and digital...
Branding The New Creatives: creating cultures and experiences that have deep-rooted human value Ije Nwokorie, CEO of Wolff Olins, is an accomplished professional, acutely aware of the creative landscape and the influences that...
