Digital/Tech

Abdulla Alhammadi: ‘The advertising industry in KSA has massive potential’

In order to gain a greater perspective into the pulse of the KSA’s ad industry, we talked to Abdulla Alhammadi,...

Advertising

Creative Leaders Talk Trends at ArabAd’s ‘The State of Creativity: MENA’ Panel at Creative Week 2021

Advertising

'The future of design in the Middle East looks very bright’: Mariagrazia De Angelis, MD at Landor & Fitch Dubai

In a talk with ArabAd, Mariagrazia De Angelis, Managing Director at Landor & Fitch Dubai, discusses the future of design...

News In Brief

IQOS, A Game Changer For Philip Morris In Its Commitment For A Smoke-Free Future

Philip Morris International recently organised a webinar to stress on the substantial efforts and significant investments the company is putting...

Art & Design

Maya Zankoul Aims to Make A Difference With 'The Story Of The Grilled Cheese Sandwish'

Advertising

Veteran Ad Man, Ramsay G. Najjar, Passes Away

Professional ad man, author and communications guru Ramsay George Najjar passed away in Beirut on the morning of November 19,...

Industry Talk

A new Paradigm Shift for the Tobacco Industry?

For 150 years, the tobacco industry (TI) has been dependent on one increasingly embattled offering: combustible tobacco. And it is...

News In Brief

PMI says it’s time to "Unsmoke the World"

There are 1.1 billion smokers in the world today. And according to the World Health Organization (WHO), there will still...

Advertising

Lebanon's Advertising Association Launches a Nationwide Communication Blitz to Revive Economy

Lebanon Advertising Association (AA) has launched today a nationwide cross-industry multi-media communication campaign to help revive the economy, which has...

Advertising

In newly launched book, Thomas Kolster challenges purpose and warns brands to avoid 'the hero trap'

Marketing activist Thomas Kolster, known as Mr. Goodvertising, has been in the hurricane’s eye of the purpose revolution the last...

Advertising

Marian Salzmann: ‘We’ve Come To Expect The Unexpected, And It’s Not All Bad’

Marian Salzmann, head of Global Communications at Philip Morris International (PMI), shared her thoughts and predictions on the new normal...

Advertising

Lebanon’s adspend and brands, agencies top 10 performers rankings for 2019

It is unlikely that a consensus will ever be reached when it comes to the sensitive topic of regional advertising...

Branding

Another challenging rebranding project for BOUTROS commissioned by ALARABIYA GROUP

ALARABIYA GROUP News Network, the first Arab News channel launched in 2003, is now embarking on the largest expansion in...

Advertising

Economic slowdown hits Lebanon OOH industry; spends drop 70-80%

The economic environment, and the political instability of recent months have clouded over all businesses, causing ripple effects across the...

Advertising

Ghada Azzi

Abdulla Alhammadi: ‘The advertising industry in KSA has massive potential’

In order to gain a greater perspective into the pulse of the KSA’s ad industry, we talked to Abdulla Alhammadi,...

Creative Leaders Talk Trends at ArabAd’s ‘The State of Creativity: MENA’ Panel at Creative Week 2021

'The future of design in the Middle East looks very bright’: Mariagrazia De Angelis, MD at Landor & Fitch Dubai

In a talk with ArabAd, Mariagrazia De Angelis, Managing Director at Landor & Fitch Dubai, discusses the future of design...

IQOS, A Game Changer For Philip Morris In Its Commitment For A Smoke-Free Future

Philip Morris International recently organised a webinar to stress on the substantial efforts and significant investments the company is putting...

Maya Zankoul Aims to Make A Difference With 'The Story Of The Grilled Cheese Sandwish'

Veteran Ad Man, Ramsay G. Najjar, Passes Away

Professional ad man, author and communications guru Ramsay George Najjar passed away in Beirut on the morning of November 19,...

A new Paradigm Shift for the Tobacco Industry?

For 150 years, the tobacco industry (TI) has been dependent on one increasingly embattled offering: combustible tobacco. And it is...

PMI says it’s time to "Unsmoke the World"

There are 1.1 billion smokers in the world today. And according to the World Health Organization (WHO), there will still...

Lebanon's Advertising Association Launches a Nationwide Communication Blitz to Revive Economy

Lebanon Advertising Association (AA) has launched today a nationwide cross-industry multi-media communication campaign to help revive the economy, which has...

In newly launched book, Thomas Kolster challenges purpose and warns brands to avoid 'the hero trap'

Marketing activist Thomas Kolster, known as Mr. Goodvertising, has been in the hurricane’s eye of the purpose revolution the last...

Marian Salzmann: ‘We’ve Come To Expect The Unexpected, And It’s Not All Bad’

Marian Salzmann, head of Global Communications at Philip Morris International (PMI), shared her thoughts and predictions on the new normal...

Lebanon’s adspend and brands, agencies top 10 performers rankings for 2019

It is unlikely that a consensus will ever be reached when it comes to the sensitive topic of regional advertising...

Another challenging rebranding project for BOUTROS commissioned by ALARABIYA GROUP

ALARABIYA GROUP News Network, the first Arab News channel launched in 2003, is now embarking on the largest expansion in...

Economic slowdown hits Lebanon OOH industry; spends drop 70-80%

The economic environment, and the political instability of recent months have clouded over all businesses, causing ripple effects across the...

Stories of Peace of Mind Narrated by Lebanese Filmmakers and Signed Blom Bank

BLOM BANK’s recently launched campaign is like no other. This time, the bank decided to do things differently and rather...