Industry Talk The Establishment Survey, a Premiere in Lebanon & the Arab World "In Lebanon, figures are just an opinion and studies are not always trusted," stated George Jabbour President of the Advertising...
Industry Talk Edouard Monin: 'it's the era of total understanding' Over the past years, in a globalized yet fragmented world guided by digitization and social media, the research industry has...
Advertising Jad Semaan: 'We do what everyone else is not doing' Brandon’s managing partner, Jad Semaan, refuses to take anything seriously. And humour can go a long way in advertising
Advertising Hala Tfayli: ‘We’re open to everything and we question everything’ Hala Tfayli, co-partner and managing director of The Channel, the agency she founded in 2017, explains where does her creative...
Art & Design Bērytī: Beirut in Barcelona Cindy Nehme and Pamela Syriani quit their jobs, moved to Barcelona, and opened up their own bistro. Here’s how they...
Advertising Georges Jabbour: 'United we stand, divided we fall' The Advertising Association is positioning itself as the voice of Lebanon’s advertising industry. Georges Jabbour tells us why
Events/Awards AD EDGE Forum, a resounding success For the 10th consecutive year, Arabnet Beirut, the longest running digital conference in the MENA region, gathered senior government officials,...
Events/Awards ArabNet Beirut 2019 Bigger than Ever As Arabnet celebrates its 10 year anniversary this year, Omar Christidis, the young and passionate founder of Arabnet, exposes what...
Events/Awards UNLEASH YOUR CREATIVITY, a competition to foster the talents of the next generation “Unleash your creativity
Advertising Philippe Skaff: ‘I Was an Arrogant Proclaiming His Genius’ Philippe Skaff, one of the most acclaimed creative professionals in the Middle East, needs no introduction. The multi-awarded veteran adman...
Industry Talk Nida’ al Watan, a new daily for Lebanon A new national daily newspaper is set to launch in Lebanon, but is there a market for it and can...
Advertising To Moms with much love and a slice of marketing The commercial heaven of Valentine’s Day, and the heart-shaped campaigns behind us, here came Mother's Day and with it a...
Advertising ‘Lebanese Born Ready’: A campaign that speaks volume about the brand and the society its serves Banks in Lebanon seem to overpopulate communication platforms, particularly television. However, lately BLOM bank introduced a distinctive campaign with a...
Free Talk A Bond of Brotherhood Forged in War-Torn Lebanon Narrated in 102 Brotherhood. Fortitude. Purpose by Ibrahim and Jad Lahoud This book is a recollection of stories experienced by the authors, two brothers narrating their journey through a five-year period...
Branding Elmir's identity speaks volumes Elmir is a new beer brand launched less than a year ago in the Lebanese market. Its unusual graphic look...
