Advertising How MMS is helping brands drive growth Ramzi Ghanem, the commercial director of MBC Media Solutions (MMS) KSA, MBC GROUP’s commercial arm, talks content excellence, data-driven thinking,...
Digital The search for honest and authentic content - Interview with PHD MENA's Nawal Nasreddine Nawal Nasreddine, head of creative services at PHD MENA, discusses the increasingly important role of content creators in Saudi Arabia
Advertising A kingdom in transition All eyes are on Saudi Arabia as the country’s Vision 2030 builds momentum. With so much money being spent and...
Advertising Natasha Maasri on Making a Difference in a Time of Crisis Returning to Lebanon has been a baptism of fire for Leo Burnett Beirut’s executive creative director, Natasha Romariz Maasri, but...
Advertising Lebanon Ad Land: Shattered Dreams and Broken Hearts Centred on the areas closest to the Port of Beirut, the city’s advertising and media community was hit hard by...
Advertising The impact of Covid-19 on brands and their marketing Not only has Covid-19 impacted regional advertising spend, it has made brand purpose and value more important than ever.
Advertising The fallout from Covid-19 on regional agencies Covid-19 has upended the region’s advertising industry. How are agencies coping? Are wage cuts and job losses imminent? How worried...
Advertising Stifling stereotypes in Advertising The region’s adland continues to produce advertising based on harmful gender stereotypes. Why? And what can be done to remove...
Advertising When Hug became AKQA - an interview with Tim Baker One of Dubai’s most respected agencies, Hug Digital, has transformed into AKQA, a global digital agency that positions itself as...
Advertising Lebanese Ad men and Women Fighting for Survival Lebanon’s advertising industry faces an unprecedented disaster. We look at the effects of the political and economic crisis on agencies...
Art & Design How Art and Design Gave the Revolution Its Icons Designers and illustrators, freed of the shackles of corporate responsibility, have shone during weeks of protest. But how important is...
Digital The Revolution is Digital Social media and the emergence of independent online media platforms have helped fuel Lebanon’s protests and reshape the country’s communication...
