Advertising André Rizk on Advertising The modest seven-storey building quietly nestled in the heart of Ashrafieh houses the headquarters of Lebanon’s leading local ad agency,...
Art & Design Nawal Assaoud: In Celebration of Love and Loss The Bourgeoisie have always been against the idea of being seen in public wearing the same piece of clothing, twice....
Digital Succeeding to Fail vs. Failing to Succeed In an exclusive interview with ArabAd, Nehme Lebbos, digital transformation strategist and CEO at NELCOM Group talks about why Lebanon...
Advertising Clémentine or The Colourful World of Communication Walking through the predominantly white-coated space of local advertising and communication agency Clémentine felt like being part of a blank...
Advertising Georges Najm: The Local Ad Industry Screams for Change Georges Najm, partner and director of advertising agency Clémentine and sister company Noise PR, talks to ArabAd, in an exclusive...
Advertising Its. Incredible Less than two years ago, a man who’d spent the better part of his life in the client-servicing and PR...
Industry Talk The Excruciating Demise of the Printed Word There was a time when a firm handshake sealed the deal and certain words still held true value. Then again,...
Advertising The Stunts that Changed Things Forever TBWA\\RAAD has always been renowned for the work they do in Lebanon and the region. This time though, with newly-appointed...
Free Talk The Revolutionary Evolution of Communication In this day and age, remaining silent to injustice is criminal. Individuality no longer serves the evolutionary process in an...
Ads of the Week Lost in Translation Instituting social change is always considered a noble and worthy cause as the message communicated is selfless by nature. And,...
Advertising From Feeding Egos to Creating Strategies His talent for expression coupled with a genuine sense of self saw him chairing various roles within an industry struggling...
Advertising Mike Shackle: Building Promise on the ‘What If’ Premise ArabAd had a lengthy and exclusive interview with Mike Shackle, Grey’s newly-appointed chief creative officer for the MENA region, about...
Advertising Axe Brought the Quiet Back Axe’s newest variant, Axe Black, wanted to reposition the entire brand. It drew on the premise that our world has...
Advertising Alex Brunori: Integrated is the Best Way to Do Modern Communication With 17 years experience in global integrated communication, having worked in Europe and in the Middle East for Publicis, McCann,...
