Events/Awards Inspiring Passion The first conference on communication and advertising in Lebanon, entitled "Inspiring Passion" was organised by Front Page Communications in cooperation...
Advertising Giving Bloggers Extra Love It seems that Roadster Diner, the Lebanese fast food restaurant chain, has grasped the important role today’s young influencers play...
Advertising Lucky To Be Young, a Communication Platform for Youth Recently, Banque Libano-Française (BLF), along with its creative media partners’, M&C Saatchi, Optimedia and BORN Interactive, has drafted a flexible...
Ads of the Week Simplicity at its Best! A recent print campaign for ?the Toblerone chocolate brand has caught our attention for ?its powerful minimalism, as it features...
Industry Talk Pierre Haddad Back with Resonnance Advertising and marketing veteran Pierre Haddad recently announced the establishment of a diversified event management, media and production company, dubbed...
Ads of the Week Saving Energy that Is Not There 'Switch Off' and 'Generate on ?the Roof' are two TV campaigns that recently rolled out raising awareness to electricity consumption....
Ads of the Week Maccaw Salutes the Healthy Generation A day in the life of any of the four young Lebanese talents featured in the new TV commercial created...
Ads of the Week Absolute Lack of Originality Coca-Cola wanted everyone to imagine a world without labels and to push forward in that direction, the beverage company has...
Ads of the Week A World-First: Billboards Identify Passing Vehicles and Trigger Personal Response Here are two smart OOH executions that recently rolled out in Australia. In an unrivalled execution anywhere in the world,...
Ads of the Week Al Hilal Bank Releases Scented Credit Card UAE based Al Hilal Bank has released the Emirate’s first scented credit card designed for its female customers. The ‘Laha...
Ads of the Week Tiffany & Co Targets Same-Sex Couple for the First Time Tiffany & Co is making headlines with the release of its latest print advertising campaign featuring a same-sex couple to...
Digital WetPaint: Navigating a Sea of Code ArabAd met with key executives at digital company WetPaint to discuss the services and solutions they are providing for their...
Advertising World Cup Fever Big sporting events always mean big advertising budgets, and brands trying to go the extra mile to capitalise on the...
Ads of the Week KAFA! #iwillspeakup OgilvyOne has developed a viral video in collaboration with NGO KAFA (enough) Violence & Exploitation.The video aims to encourage people...
