Advertising Copy Paste – or how to Make Advertising Agencies Shiver with a Book This is the title of the world’s best known copycat hunter’s third publication to date, which will be available this...
Digital ‘Comment positively’ Gains 28 Million Impressions on Social Media Aletihad newspaper, the Arabic-language sister newspaper of The National, publicised the overwhelming success of its ‘comment positively’ campaign (3alek bi...
Digital Digital marketing is the way forward for SMEs London Business School expert Naufel Vilcassim recommends cost-effective alternative to traditional marketing methods.
Events/Awards When Farid Chehab Speaks of Happiness and Creativity After the resounding success of his book, "Du Bonheur et des Idees", Farid Chehab, Honourary Chairman of Leo Burnett MENA,...
Industry Talk Are Signs Ahead Good or Bad? Philip Issa, Initiative Lebanon’s Managing Director, shares his view of the country’s Out-of-Home industry and discusses the many ways be...
Events/Awards Inside the Midas Awards with Deb Ryan The Midas Awards for the World’s Best Financial Advertising announced the appointment of Deb Ryan to the position of Executive...
Ads of the Week Benetton Raises Awareness around Maternal Health in Emergency Situations Childbearing should always be safe, even in emergencies. This is the message that UNFPA, the United Nations Population Fund, and...
Ads of the Week Getting the Mix Just Right If you’ve been watching Lebanese TV lately, there’s one specific ad you could not have missed. Thanks to its world-class...
