News In Brief

Havas Red Middle East launches Peaks, a branding service to help C-suite executives develop a personal brand

MENA Digital Awards hands Raja Trad the 'Life Achievement Award'

Saudi Ad School joins Athar Festival as its educational partner

Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry

TASAWAR by Snap, the AR exhibition that is redefining Saudi fashion

Portuguese video from Monção earns people’s vote as the World’s Best Tourism Film

The One Club names 10 in Middle East & Africa to Next Creative Leaders jury

LED leader Absen Group retains Out of Home Capital in global advisory role

Pikasso's DOOH to incorporate Location Media Xchange’s Programmatic SSP

Carat and Oktopus Group enter partnership to expand presence in Pakistan

TBWA\RAAD and Core42 join forces to enhance creative expression in the Arab world through AI innovation

We Are Social's innovation arm .XYZ expands its offering under new leadership

Athar Festival and Publicis Groupe ME introduce a women’s empowerment programme dubbed 'Maheerah'

Media Blends rolls out DOOH network in landmark locations in Abu Dhabi

WPP merges Wunderman Thompson and VMLY&R to create global powerhouse in VML