News In Brief

WPP and Optimizely join forces to bring informed digital experiences to brands and consumers

New appointments at dentsu MENA

PRCA MENA announces its Conference and Digital Awards for 2023

Sandsoft Games welcomes a major hire from Meta into its global team

Jahez partners with MMS to sponsor the broadcasting of the Roshn Saudi league

Emile Rafael joins electriclime°

L'Oréal’s new hairstyle collection, Odyssea, launched in the metaverse

Middle East fintech market experiencing rapid growth, finds new research

UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia

WPP and Spotify enter first-of-its-kind global partnership

SSUP expands footprint to Saudi Arabia

Expo City Dubai shares its bold vision of a sustainable future in a film by Saatchi & Saatchi MEA

TikTok redefines the entertainment landscape through gaming

OOH global revenue to exceed $40bn, finds WOO Global Market Index report

Emirates NBD signs UAE Climate-Responsible Companies Pledge supporting UAE’s Net Zero 2050 Initiative