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A view from Cairo: on Egypt’s advertising scene Image

Advertising

A view from Cairo: on Egypt’s advertising scene

Iain Akerman 19 Sep, 2022

Danielle Guirguis on the green future of the marcom industry Image

Advertising

Danielle Guirguis on the green future of the marcom industry

Gijs de Swarte 14 Sep, 2022

Enas Rashwan of Cairo Ad School, on a journey every creative dreams of Image

Advertising

Enas Rashwan of Cairo Ad School, on a journey every creative dreams of

Ghada Azzi 12 Sep, 2022

MBC Media Solutions within the thriving Media & Entertainment sector of Egypt – by Waleed El Essawey Image

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MBC Media Solutions within the thriving Media & Entertainment sector of Egypt – by Waleed El Essawey

Waleed El Essawey 7 Sep, 2022

Making McCann the best it can be - an interview with McCann’s chairman and CEO, Chris Macdonald Image

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Making McCann the best it can be - an interview with McCann’s chairman and CEO, Chris Macdonald

Iain Akerman 29 Aug, 2022

#RedressLebanon: A fashion statement to empower the Lebanese people by AnNahar and IMPACT BBDO with Zuhair Murad’s artistic touch Image

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#RedressLebanon: A fashion statement to empower the Lebanese people by AnNahar and IMPACT BBDO with Zuhair Murad’s artistic touch

Heinz celebrates the ‘Ridiculously Late, Ridiculously Good’ win for England Image

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Heinz celebrates the ‘Ridiculously Late, Ridiculously Good’ win for England

ArabAd's staff 2 Aug, 2022

47 seconds, a film calling for a global support to Lebanon to get back its right to power Image

Advertising

47 seconds, a film calling for a global support to Lebanon to get back its right to power

ArabAd's staff 26 Jul, 2022

Home Box and Leo Burnett Dubai roll out a moving short to bring light to all hidden rooms in the Middle East Image

Advertising

Home Box and Leo Burnett Dubai roll out a moving short to bring light to all hidden rooms in the Middle East

ArabAd's staff 18 Jul, 2022

OPPO and Sid Lee inspire Roland Garros and Wimbledon with new global campaign about player-fan relationship Image

Advertising

OPPO and Sid Lee inspire Roland Garros and Wimbledon with new global campaign about player-fan relationship

BEEAH launched ‘Race for Life’ campaign to raise awareness on the impact of plastic pollution on camels Image

Advertising

BEEAH launched ‘Race for Life’ campaign to raise awareness on the impact of plastic pollution on camels

ArabAd's staff 6 Jul, 2022

MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA Image

Advertising

MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA

Elie Aoun 27 Jun, 2022

$Dividing slogans at the heart of new campaign by TBWA\RAAD for the Lebanese Army designed to unify the nation Image$

Advertising

Dividing slogans at the heart of new campaign by TBWA\RAAD for the Lebanese Army designed to unify the nation

ArabAd's staff 22 Jun, 2022

High fashion meets automotive in alluring Honda launch commercial backed by a.k.a. Media Image

Advertising

High fashion meets automotive in alluring Honda launch commercial backed by a.k.a. Media

ArabAd's staff 16 Jun, 2022

The essence of discovery at the heart of Jeep’s ‘Nature Is in Our Nature’ new campaign by Publicis Groupe Middle East Image

Advertising

The essence of discovery at the heart of Jeep’s ‘Nature Is in Our Nature’ new campaign by Publicis Groupe Middle East

ArabAd's staff 13 Jun, 2022