The 16-day campaign against gender-based violence aims to catalyze change, as it celebrates the women’s rights movement in Lebanon
From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look
Kids in the Middle East challenge parental misconceptions around sports in new Nike film by W+K Amsterdam
Daft Punk soundtracks campaign by Anomaly for luggage brand RIMOWA - turning engineering into art The latest global campaign for LVMH’s cult luxury brand RIMOWA is a tribute to the company’s commitment to engineering and...
A view from Cairo: on Egypt’s advertising scene Despite the economic uncertainty, Egypt is its usual unpredictable self, with a number of trends impacting the country’s advertising industry
Danielle Guirguis on the green future of the marcom industry ‘We see a worldwide growth of brands that opt for sustainability,’ asserts Danielle Guirguis, CEO of the Amsterdam-based Smarthouse Creative...
Enas Rashwan of Cairo Ad School, on a journey every creative dreams of Enas Rashwan, the founder and president of Cairo Ad School and president of One Club for Creativity Cairo, discusses her...
