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Al-Futtaim IKEA’s new campaign ‘Bring on the Mess’ is an ode to the beautiful chaos in our lives
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Citi bank UAE unveils ‘Hidden Riches’ a docu-series depicting another point of view on wealth
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Tahaab Rais: ‘The ideal agency has strategy at its core’
Tahaab Rais, Publicis Groupe’s chief strategy officer for the Middle East and Turkey, looks back at his experience of judging...
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Ad industry and the rise of the machines
Artificial intelligence is transforming the advertising industry, raising questions of human versus machine creativity and how to mitigate bias
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Global ad spend to top $1trn for first time next year, as per WARC forecast
WARC has today published 'Global advertising spend outlook 2023/24: Withstanding Turbulence'. This new analysis is based on data from 100...
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Azhar Siddiqui: ‘Dubai, a market that inspires innovation and collaboration’
Azhar Siddiqui, Managing Director Mediaplus Middle East, shares his outlook on Dubai ad business. Despite the optimism and positive general...
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Pizza Hut's 'My Box' campaign by Publicis ME invites customers to set their own terms & conditions
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Avishesha Bhojani: 'We call our current phase of growth, BPG 3.0.'
Avishesha Bhojani, GROUP CEO of BPG Dubai reflects on the current business mood prevailing across Dubai ad industry, as he...
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Lebanon's Ministry of Telecommunications and Information embark Lebanese on a journey of meaningful conversation through 'Khalina Nethawar' campaign
'Khallina Nethawar’, a campaign by Lebanon’s Ministry of Telecommunications and TBW\RAAD dedicated to fostering mindful dialogues inviting Lebanese to embrace...
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Hubert Boulos: ‘Advertising in Dubai has increasingly become transactional and short term’
For Hubert Boulos, CEO of DDB Middle East, Dubai ad business faces multiple challenges. His refreshingly forthright outlook on the...
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Tarek Miknas: 'Dubai has become a global center of excellence'
Tarek Miknas, CEO of FP7 McCann MENAT, shares his perspective on the current state of the advertising industry in Dubai....
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Latest phase of #DubaiDestinations campaign showcases the city’s unique charm as a summer destination
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Dubai adland: a world of cautious optimism
Inflation and the threat of an economic downturn may be causing jitters, but the UAE’s advertising industry is well placed...
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Al-Futtaim Toyota and Memac Ogilvy roll out the red carpets to welcome back the all-new Crown
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Are you not entertained?
Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment....
