Branding

How Morocco’s perception has shifted after the FIFA World Cup Qatar 2022

Pepsi has a new logo

Middle East brand values grow quickly; 
Aramco, Etisalat by e& in pole position

Nokia goes through a major rebrand

e& rated one of the top three telecom brands in the world by Brand Finance

Tech downturn slashes billions from value of world’s most valuable brands

Symbology at its best – Almaza Bay launches in Batroun with a brand identity you just can’t ignore

Expanding & Rebranding, AroundtheClock

The three key trends that will drive brand experiences in the Middle East in 2023

With the recent UAE lifting of nearly all Covid-19 restrictions and Saudi Arabia announcing their new visa to attract more...

Riyadh and Jeddah debut with promising city brand assets in Saffron's City Brand Barometer 2022

David’s rebrand honors its decade anniversary

Starbucks' Ready-to-Drink portfolio gets a refreshed design and new uplifting brand campaign by Landor & Fitch

Nakheel’s rebrand designed to support Dubai 2040 Urban Master Plan

The American University of Beirut refreshes its logo to mark a new phase

GE unveils brand names for three planned future public companies