Branding
Branding
Coke Finalises its ‘One Brand’ Strategy
Recently, Coca-Cola revealed its new packaging, considered as the final phase in a year long \'One Brand\' unification strategy.
Branding
Dubai Media City Gets a Revamp
Dubai Media City (DMC) and Dubai Studio City (DSC) recently unveiled their new logos, while International Media Production Zone (IMPZ)...
Branding
Reconciling Local Identities with Global Culture
Today, brands are becoming increasingly pragmatic in their efforts to go beyond boundaries and further heighten consumer engagement. Jimmy Kmeid,...
Branding
Brands in the Saudi Market Need to be Anchored by a Human Purpose
Ahmad Abu Zannad, Regional Strategy Director of Leo Burnett KSA, talks about the challenges Saudi young workforce will be facing...
Branding
The Visual Identity of all Four Olympic Bidding Cities
Paris recently unveiled the logo for its Olympic bid and in most grand manner it was highlighted and projected onto...
Branding
The Next Global Cyber Branding Boom
There are some million new cyber brands about to appear on the global e-commerce, big or small they will skate...
Branding
Brand Lounge: a decade and a makeover
Dubai-based independent brand consultancy firm Brand Lounge is celebrating its first decade in the business and is doing so by...
Branding
Brand Macrocosm:
The Digital Province Holds Buoyancy
Gaby Bechara Chamat, CEO Rebranding Of Verse Group, elaborates on the notion of creating and maintaining a brand.
Branding
MEA: Opportunities for the Next 70 Years
Mo Saad, a Brand Strategist and Creative Director offers his suggestions on how Middle East Airlines can build and sustain...
Branding
The Importance of Play Transforming the Consumer Experience
Fitch, a leading global retail and brand consultancy, transforms and accelerates business success by combining the physical human and digital...
Branding
The New Creatives: creating cultures and experiences that have deep-rooted human value
Ije Nwokorie, CEO of Wolff Olins, is an accomplished professional, acutely aware of the creative landscape and the influences that...
Branding
How Can Middle Eastern Brands Go Global?
The economic picture in the Middle East is complicated; oil prices are falling and there is ongoing instability, and yet...
Branding
Mobilise your brand – Making your business visible in the digital marketplace
The freedom characteristic is one of the biggest inspirations in the way mobile gadgets are being designed in current times....
Branding
Rising Above the Noise
People are looking for purpose and meaning in their lives and in their work. More people are looking for jobs...
Branding
Stop Mediocrity, for Heaven’s Sake!
ArabAd recently published the detailed ATL media expenditures for 2013. Three very basic commodities, that the issued “study” called “brands”,...
