Six Trends Transforming the Media Industry Nicole Magoon, Partner, Bain & Company London and Juerg Kronenberg, Partner, Bain & Company Middle East share six trends they...
The Right Talent is Key to Outperform Competitors Tom De Waele, Managing Partner at Bain & Company Middle East shares his viewpoint about recruiting and retaining the right...
Working from home – An opportunity to seize or a dilemma to freeze? Roger Sahyoun, Chairman of The Network Communication Group, weighs in the pros and cons of remote working
A new Paradigm Shift for the Tobacco Industry? For 150 years, the tobacco industry (TI) has been dependent on one increasingly embattled offering: combustible tobacco. And it is...
The UAE tourist experience in a Post-COVID-19 World By Kristine Pitts, Director of ExperienceLab Middle East
Crisis Management and Marketing Communication Through Coronavirus Crisis With so many uncertainties in these unprecedented times, it may be hard for managers and marketers to figure out how...
A new exciting decade for communicators 2019 was a challenging year on many fronts, politics, social media, media, influencers, natural disasters, all culminating with one denominator,...
All Trends are Similar. What's Next? A TBWARaad Analysis Roy Khachan, Strategic Planner and Rifaat Fakih, Junior Strategic Planner at TBWARaad MENA highlight five of the most eye-opening and...
Nayla Tueni: ‘We have to be the voice of the people’ The editor-in-chief of An-Nahar, Nayla Tueni, is struggling to keep the newspaper’s legacy alive. Can the country’s protests help the...
The Establishment Survey, a Premiere in Lebanon & the Arab World "In Lebanon, figures are just an opinion and studies are not always trusted," stated George Jabbour President of the Advertising...
Rafic Tamba: ‘We like shaking things up’ VIP Films’ chief executive officer and executive producer, Rafic Tamba, discusses the production company’s fresh new identity
Edouard Monin: 'it's the era of total understanding' Over the past years, in a globalized yet fragmented world guided by digitization and social media, the research industry has...
Advertising/design instructors' take on what is being done to bridge the gap between academia and the professional world What follows are some edited excerpts from the interviews we conducted with university instructors on how the educational system can...
Georges Kyrillos' take on Fresh Graduates in the Workplace Being a player in the industry and a university instructor, i.e., living in both the real and the academic worlds...
Gloria Kaba, on how to boost students' employability Gloria Kaba, Managing Partner at Beirut-based branding agency, BrandTribe is also a University Instructor who believes very few universities offer...
