Industry Talk

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The Handbook of Arabic Copywriting: On The Myth of ‘White Arabic'

Rani Amayri 10 Nov, 2022

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Gaming as a channel: how to increase your brand's marketing success through gaming

Charbel Jreijri 7 Nov, 2022

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Trends shaping sustainability innovation in seven Industries across the Middle East

27 Oct, 2022

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ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL

Azhar Siddiqui 25 Oct, 2022

Industry Talk

How brands can help save lives

Abdalla Yousef 18 Oct, 2022

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Snapchat offers fans a new dimension to engage and celebrate during this football season

Vishal Badiani 18 Oct, 2022

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Behavioural scientist Dr Amanda Nimon-Peters releases first book on how to improve your influencing power

ArabAd's staff 2 Oct, 2022

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Nourhan Moaz: ‘I am curious; I hate judgments; I fear the unknown’

15 Sep, 2022

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What about consumer behaviour today?

Roger Halaby 14 Sep, 2022

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The Gen-Z Arab strategist you never knew you needed

Lina Ibrahim 1 Sep, 2022

Industry Talk

How global brands are engaging with audiences in the Middle East

Nadim Khammar 22 Aug, 2022

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Protecting your business reputation from social media

Jonathan Ashton 18 Aug, 2022

Industry Talk

electriclime° Senior Producer Mahmoud El Masry on his journey and passion for production

30 Jun, 2022

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The Journey of Rehumanizing Work in the Middle East

Ida Mozayani & Andrew Schwedel 29 Jun, 2022

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The Imagination Machine, a guide to mining the power of imagination and creativity for business success

9 Jun, 2022