Basel Jumaa: a Better Self for Every Occasion Basel Jumaa, Creative Director at J. Walter Thompson Amman, is one who takes strength in weakness thereby grows in strength...
Sabia Fatayri: "Mediocrity Is not an Option" Sabia Fatayri, an Ogilvy creative grew up during the war, yet was not affected negatively because she was surrounded by...
Marie Claude Hajjar\'s Life in Advertising Marie Claude Hajjar, Account Director at M&C Saatchi, walks us through a typical day at the agency.
Walid Menassa Wants to Keep Playing Walid Menassa, the executive creative director at PUBLICIS Beirut has a motto in life: to keep playing. Perfectly content and...
It’s Monday, Again… ?As if Monday was not dreaded enough already for marking the end of the weekend, Lebanese TV channels chose to...
Eli Rezkallah: I Want To Break Free ArabAd got up, close and personal with Eli Rezkallah, the Creative Director & CEO of Beyond Production and the founder...
May Chaker's Life in advertising May Chaker, a Leo Burnett Communication Executive, walks us through a typical work day at the agency, around her peers...
Jimmy Ghazal, or the lighter version of himself Jimmy's desire to express and communicate saw him entering into a lifelong love affair with advertising. The challenge of taking...
Areej Mahmoud: "Always change the brief!" Get into the mind of Leo Burnett Creative Director Areej Mahmoud who opens his heart throughout this light-toned questionnaire, revealing...
The Consumer Is a Moron, He’s Your Husband Remember that famous quote from David Ogilvy? “The consumer is not a moron, she’s your wife”? ?Well, obviously he was...
Ghada el Khatib: Alice in Wonderland Free-spirited and outspoken, Ghada el Khatib, Managing Director of Asda’a Burson Marsteller and Wunderman in Beirut takes us on a...
Tarek Miknas: "Home is Wherever I am" Half Lebanese, half Turkish and a nationalised Bahraini, Tarek Miknas was born into an advertising family. His parents established FP7...
Andrew Rawlins: "Tomorrow's Another Day" Rawlins, founder of Epica Awards, is a man who playfully twists the literal meaning into humorous rhetoric and manages to...
Marwan Dimas: "Love is about giving." Former Vice President for new media at AWI Alwaseet international media group, Marwan Dimas will be embarking, in the near...
Alex Saber: "Jump into Life and Never Touch Bottom" A healthy mix of fantasy and reality are the basis that Alex Saber, Chairman of VivaKi MENA, applies to his...
