Free Talk
Free Talk
ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL
For too long, human beings have focused on computational power and have been obsessed with the power of the mind,...
Free Talk
Snapchat offers fans a new dimension to engage and celebrate during this football season
With the football season already underway and the high anticipation for the upcoming world cup, Vishal Badiani, Head of Creative...
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Behavioural scientist Dr Amanda Nimon-Peters releases first book on how to improve your influencing power
Free Talk
Nourhan Moaz: ‘I am curious; I hate judgments; I fear the unknown’
Nourhan Moaz is a creative director at FP7 McCann Cairo. Join her in her abstract rambles, as she muses on...
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What about consumer behaviour today?
For Roger Halaby, CEO of Dubai-based Hanging Gardens Agency, consumer behaviour remains the most sophisticated science of what drives consumers...
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The Gen-Z Arab strategist you never knew you needed
Lina Ibrahim, creative strategist at IMPACT BBDO, shares most effective ways to approach the Arab Gen-Z.
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Protecting your business reputation from social media
Following the latest Twitter outburst from Elon Musk, how can a company protect itself from online valuation shifts? Jonathan Ashton,...
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The Journey of Rehumanizing Work in the Middle East
The relationship between workers and companies is changing radically, forcing leaders to rethink their approach to talent. In this new...
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The Imagination Machine, a guide to mining the power of imagination and creativity for business success
Free Talk
Sincere tributes to Reda Raad, ArabAd Advertising Person of The Year
ArabAd has named Reda Raad, CEO of TBWA\RAAD as the magazine's Advertising Person of the Year 2022. In a special...
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Reda Raad: ‘I am grateful & have more than I need’
Through this lighthearted questionnaire, we pick the heart and mind of Reda Raad, the passionate CEO of TBWA\Raad who always...
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2022 Resolution: Slowing Down to Speed Up
As she took the resolution to slowdown in order to speed up, Sarah Fleihan, Creator Strategy Manager at TikTok MENA,...
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Bain & Company and Fred Reichheld reveal the unbeatable strategy of loving customers in insightful book
Bain & Company partners Maureen Burns and Darci Darnell join Fred Reichheld, the creator of the Net Promoter Score, in...
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Cedric Barsoumian: 'Certainty is a big word in such an unstable market'
Lebanon has had very difficult years, following the Beirut port blast, the many lockdowns and an economic crisis that keeps...
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Georges Najm: 'Improvise, Adapt, Overcome'
Lebanon has had very difficult years, following the Beirut port blast, the many lockdowns and an economic crisis that keeps...
