Foreword to Epica Book 2020 by Alexander Schill, Global CCO of Serviceplan Group Every year the Epica Awards asks a renowned creative to write the foreword to the Epica Book. This year Alexander...
Nada Abi Saleh: ‘I am one and several’ we are granted an Up ‘n Close’ glimpse into the mind and heart of Leo Burnett’s MD, Nada Abi Saleh,...
Lessons from Recording My New Album: Paul Numi - “Chimera” Everybody needs dreams. One of mine is music. My alter ego Paul Numi just released the “Chimera“ album. Here are...
'We Shall Pass', an expressive mural by Roula Abdo Roula Abdo, a Lebanese artist whose work has shone during Lebanon's Protests that broke out on October 17, speaks of...
Why Leaders Should Be Readers (and my top picks from 2019 as a bonus) Let me come clean straight away: I’m a bookworm. Over time, I have come to believe that reading is an...
The Unbearable Okayness of Everything As Lebanon gradually apocalypses into the greyness of its post-revolutionary pursuits, a new form of corruption emerges. Not one that...
Insurgency and Counter-Insurgency: What Big Business Can Learn from It to Better Defend Against New Entrants “Ok, so what should multinationals do?” asked my friend. I had just made the audacious claim that revolutionary warfare and...
Sawsan Ghanem: ‘I wish I had more hours in the day’ Running a successful regional communications and integrated marketing agency for over 15 years, Sawsan Ghanem deals with challenges that come...
Randa Bdeir: a Leader Seeking Recognition Randa Bdeir is the Head of Electronic Banking and Business Development at Bank Audi. Following, are her replies to ArabAd’s...
Rafic Saadeh: "Be Yourself" ArabAd’s 30 seconds takes on Rafic Saadeh, chairman and CEO Horizon Holdings Middle East.
Karim Achy: Testicles Name of the Game A talented regional creative director, Euro RSCG, member of the jury in the Mena Crystal Awards, Karim Achy addresses his...
Raja Trad: Peace and freedom, an everlasting challenge Raja Trad, Leo Burnet’s CEO, is one Leo crackerjack veteran and certainly one of the communications industry most recognisable figure....
Talal Dhulaymi: for Love ... the Impossible 30 seconds delves into the psyche of Talal Dhulaymi, chairman, Promoaction DDB, and chairman & CEO, Landmark PR & Events.
Rose Zamel: the Name of the Game ArabAd’s 30 seconds found its way to Rose Zamel, General manager of Voix du Liban radio station.
Ziyad Baroud: when the ‘System’ Becomes your Defense 30 seconds takes on Ziyad Baroud, a prominent lawyer. Baroud is the former Secretary-general of the Lebanese Association for Democratic...
