Digital/Tech
Digital/Tech
A peak into the marketer’s evaluation toolbox. What should I use? Dimple Dinesh explains
Dimple Dinesh, Marketing Science Partner MENA at Meta, sheds light on how marketers should identify and implement the right effective...
Digital/Tech
Snap launches ‘Open Your Snapchat’ global marketing campaign in UAE and Saudi Arabia
Digital/Tech
How customer care has evolved and why it should be a top priority for brands
Digital/Tech
This holiday season: people will always shop as people first says Rana Bouri of Facebook MENA
Rana Bouri, Head of Marketing for MENA, Facebook shares her take on the holiday shopping season and how marketers can...
Digital/Tech
E-Commerce Optimization In Saudi Arabia - An interview with Joe Ghantous of Right Service
Digital marketing expert and CEO of Right Service – KSA, Joe Ghantous, discusses E-commerce Optimization in Saudi Arabia
Digital/Tech
The Next Era of Marketing has Begun on TikTok
Digital/Tech
MENA digital adspend reaches USD3.64 billion in 2020
Digital/Tech
Abdulla Alhammadi: ‘The advertising industry in KSA has massive potential’
In order to gain a greater perspective into the pulse of the KSA’s ad industry, we talked to Abdulla Alhammadi,...
Digital/Tech
The search for honest and authentic content - Interview with PHD MENA's Nawal Nasreddine
Nawal Nasreddine, head of creative services at PHD MENA, discusses the increasingly important role of content creators in Saudi Arabia
Digital/Tech
Saudi National Day celebration and conversion on Snapchat
Abdulla Alhammadi, Regional Business Lead at Snap Inc., shares insights on how to create engaging shared experiences for a community...
Digital/Tech
Four Essential Components of Digital Transformation
James Anderson, Partner, Bain & Company, London and Tom De Waele, Managing Partner, Bain & Company Middle East point out...
Digital/Tech
Products Find People: The New Commerce
Anna Germanos, Head of CPG, Retail and E-Commerce for MENA, Facebook, talks about a revolutionary new form of e-commerce -...
Digital/Tech
Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2
The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic, according...
Digital/Tech
What is Inbound Marketing?
What is inbound marketing? Digital agency Galactic Fed explains this strategy, its pros and cons and essential tactics.
Digital/Tech
TikTok is world’s most popular mobile video app with 660 million downloads in 2020
