Digital/Tech What’s new for e-commerce CPC during Covid-19? “While the lifting of measures implemented by local authorities, such as movement restrictions and the shutdown of malls, will bring...
Digital/Tech Sid Lee Paris and KFC Pay Tribute to Kimye Here's an activation that Paris-based agency Sid Lee Paris put together in swift reaction to a video Kim Kardashian shared...
Digital/Tech The Changing Face of Crisis in the 3S Age A business crisis is not a new phenomenon, it has been known since the beginning of time; what is essentially...
Digital/Tech McDonald’s parody post turned into a fashion movement Alexander Wang designed a bag that looks identical to McDonald’s iconic paper take-out bags.
Digital/Tech Oleksandra Zahran: 'Digital activism is on the rise like never before in Lebanon' After booming on Instagram in no time thanks to her poll-based account addressing pressing social issues and various trending topics,...
Digital/Tech Chloé Khattar: 'The future of digital activism in Lebanon is particularly promising' October 17 did not only mark a huge milestone for Lebanon but has also shifted its social media metrics towards...
Digital/Tech Gino Raidy: 'Instagram has been awesome and to me the role it’s playing is undeniable' Any active Lebanese Instagram user can easily identify Gino Raidy as the digital man of the moment, always in the...
Digital/Tech Lebanon Revolution: The Power of Film Video content has been a vital tool in the fight to not only galvanise support for the protests, but to...
Digital/Tech Virtual reality and augmented reality could deliver a $4.1billion boost to the UAE economy by 2030 VR and AR are forecast to contribute $4.1 billion to the UAE economy, a 1% boost to GDP by 2030...
Digital/Tech The Revolution is Digital Social media and the emergence of independent online media platforms have helped fuel Lebanon’s protests and reshape the country’s communication...
Digital/Tech Najib Sabbagh shines a Mirrorr on the social media market Through the social listening and metadata tool Mirrorr, Najib Sabbagh is helping brands and hoping to bring transparency and honesty...