Digital/Tech
Digital/Tech
The Full Digital Journey Triangle's Way
Beirut-based digital agency, Triangle MENA, has been established only three years ago. It has yet gone a long way in...
Digital/Tech
How the rise of mobile video is reshaping creativity
The creative possibilities we have today are endless and their effectiveness increasingly measurable, says Alex Brunori, creative lead at Google...
Digital/Tech
Data is the key for publishers
Programmatic allows publishers to be as compelling to advertisers as Facebook if they embrace data, says Richard Fitzgerald*
Digital/Tech
Adapt or die
If your expertise lies in digital, data or content creation you should be laughing in a job market that is...
Digital/Tech
2018 Marcom Trends
The ability to reach out and resonate with a targeted audience has always been important to any brand – but...
Digital/Tech
Is video production killing the TVC?
Is there still room for the big budget television commercial in a world increasingly dominated by low-cost video?
Digital/Tech
Collective BKP Takes a Plunge into the Future
Dubai-based production house Collective BKP is one of the first in the region to fully embrace virtual reality and 360...
Digital/Tech
Four Social Media Trends to Look Forward to in 2017
Here is a quick forecast of the trends to look forward to in 2017 in terms of online content. We’ve...
Digital/Tech
Media, Traditional vs. Digital
Shadi Abdulhadi, Founder and CEO of Boopin, an interactive full-fledged digital service agency, reflects on the advantages both traditional and...
Digital/Tech
Artificial Intelligence to Impact the Marketing Industry Next Year
More than half of global CMO's said they expected the impact of AI on marketing and communications to be greater...
Digital/Tech
Succeeding to Fail vs. Failing to Succeed
In an exclusive interview with ArabAd, Nehme Lebbos, digital transformation strategist and CEO at NELCOM Group talks about why Lebanon...
Digital/Tech
Dubai-Based Communication Agencies on Facebook: Our Top Picks
MENA-based advertising agencies have failed to build a sustainable presence or set an effective communication strategy on Facebook, as their...
Digital/Tech
Dubai-Based Comms Agencies on Instagram: Our Top Picks
After tracking the posting patterns of the region’s top advertising agencies on Instagram, we noticed the sheer absence of a...
Digital/Tech
Dubai-Based Ad Agencies on Twitter: Our Top Picks
Despite their relatively shy presence on Facebook and Instagram, a significant majority of Dubai-based ad agencies are better off on...
Digital/Tech
Five Lebanese Admen to Follow on Twitter
Very few Arab admen/women seem to have established a significant presence on Twitter to date as many of them have...
