Digital/Tech

Social Media advertising spending to grow by 6% in 2024

Over the past six years, brands and companies worldwide have spent nearly one trillion dollars on social media ads, turning...

Digital/Tech

Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer

The Holy Month has consistently proven to be an unmissable opportunity for mobile marketers to capitalise on increase app downloads...

Digital/Tech

E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study

E-Commerce Surges in Ramadan 2024: Transactions Up 23%, GMV Increases by 13% Compared to Last Year

Digital/Tech

VML's commerce and tech experts weigh in on the future of retail

Digital/Tech

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study

The Middle East and North Africa (MENA) region has embraced Business-to-Business (B2B) influencer marketing faster than global markets, and there...

Digital/Tech

Elevating digital sales with vital marketing functions in tech e-commerce

Marketing in e-commerce is a dynamic and multifaceted discipline that requires a strategic approach and continuous adaptation to evolving trends...

Digital/Tech

Transforming retail: The power of AR in shaping personalised experiences

The retail landscape is continuously evolving. Innovative technology in the form of augmented reality (AR) is reshaping the shopping experience....

Digital/Tech

How can we unlock the potential of AI in Digital Media?

How can we unlock the potential of AI in Digital Media? Pooja Suvarna, Digital Media Manager at Mediaplus Middle East,...

Digital/Tech

Saudi mega influencers leveraging their content into successful collabs

With Saudi Arabia tipped to become one of the world’s fastest-growing economies amid its ongoing transformation, online advertising spend continues...

Digital/Tech

TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'

Digital/Tech

Best AR campaigns on Snapchat in 2023

In the ever-evolving landscape of the Middle East and North Africa (MENA), augmented reality has become a powerful tool for...

Digital/Tech

How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results

Impact BBDO tapped into the shoppers’ mindset to create a clever search takeover that propelled Etihad Airways to record-breaking sales...

Digital/Tech

Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions

What will be happening to influencer marketing and in the influencer marketing industry in 2024? Is it true that the...

Digital/Tech

Diving In: How Saudi Arabia is Embracing Immersive Website Experiences

By adopting modern digital strategies, Saudi businesses are not just staying ahead of the curve but are also contributing to...

Digital/Tech

Digital/Tech

Social Media advertising spending to grow by 6% in 2024

Over the past six years, brands and companies worldwide have spent nearly one trillion dollars on social media ads, turning...

Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer

The Holy Month has consistently proven to be an unmissable opportunity for mobile marketers to capitalise on increase app downloads...

E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study

E-Commerce Surges in Ramadan 2024: Transactions Up 23%, GMV Increases by 13% Compared to Last Year

VML's commerce and tech experts weigh in on the future of retail

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study

The Middle East and North Africa (MENA) region has embraced Business-to-Business (B2B) influencer marketing faster than global markets, and there...

Elevating digital sales with vital marketing functions in tech e-commerce

Marketing in e-commerce is a dynamic and multifaceted discipline that requires a strategic approach and continuous adaptation to evolving trends...

Transforming retail: The power of AR in shaping personalised experiences

The retail landscape is continuously evolving. Innovative technology in the form of augmented reality (AR) is reshaping the shopping experience....

How can we unlock the potential of AI in Digital Media?

How can we unlock the potential of AI in Digital Media? Pooja Suvarna, Digital Media Manager at Mediaplus Middle East,...

Saudi mega influencers leveraging their content into successful collabs

With Saudi Arabia tipped to become one of the world’s fastest-growing economies amid its ongoing transformation, online advertising spend continues...

TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'

Best AR campaigns on Snapchat in 2023

In the ever-evolving landscape of the Middle East and North Africa (MENA), augmented reality has become a powerful tool for...

How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results

Impact BBDO tapped into the shoppers’ mindset to create a clever search takeover that propelled Etihad Airways to record-breaking sales...

Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions

What will be happening to influencer marketing and in the influencer marketing industry in 2024? Is it true that the...

Diving In: How Saudi Arabia is Embracing Immersive Website Experiences

By adopting modern digital strategies, Saudi businesses are not just staying ahead of the curve but are also contributing to...

Elie Zenieh of LeadGen KSA: 'Our team is homegrown in Saudi Arabia'

For Elie Zenieh, Managing Director of LeadGen KSA, the Saudi advertising market is like no other. And in order to...