Digital/Tech

ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement

Following the recent announcements from OpenAI and Google around the release of plugins for ChatGPT and Bard, respectively, Sue Azari,...

Digital/Tech

YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn

OTT content is the new global influencer

Pooja Suvarna, Manager – Digital Media at Mediaplus Middle East, explains why OTT (Over The Top) content is the new...

Digital/Tech

Industry experts share social media trends expected in 2023

Digital/Tech

Lebanese TikTok: Creative Chaos or Cacophonous Cringe?

There is no denial that the rise of TikTok has changed the face of social media in more ways than...

Digital/Tech

Four tactics to help Middle East marketers weather the tough times of 2023

Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers...

Digital/Tech

How to drive and measure impact this Ramadan

Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta, explains how to get the most out of your campaigns, especially...

Digital/Tech

Marketing in an AI-driven world

The disruptions brought over the past few years have revolutionized the way we work, shop and consume data. Even education...

Digital/Tech

Online video emerges as an effective format in an evolving media landscape

A TikTok and WARC report: When entertainment meets effectiveness - a guide to maximising impact

Digital/Tech

Five reasons why ChatGPT is not a silver bullet for marketing

Laura K. Inamedinova, CEO of LKI Consulting, believes in the great potential of AI in marketing. However, she says ‘ChatGPT...

Digital/Tech

Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023

Roman Vrublivskyi, chief executive officer at Smart-hub.io, explores how the ad tech advertising market in Western Asia and Lebanon is...

Digital/Tech

Rudy Shoushany, the transformational thinker

When Lebanon’s banking crisis hit, Rudy Shoushany quit his job, founded a talk show, and set about transforming his own...

Digital/Tech

Sony MEA identifies key trends set to dominate the digital landscape in 2023

Digital/Tech

Digital 2023 new report shows that social media use is on the increase globally

Digital/Tech

Digital/Tech

ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement

Following the recent announcements from OpenAI and Google around the release of plugins for ChatGPT and Bard, respectively, Sue Azari,...

YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn

More than one billion hours of video are watched every day on YouTube globally. In the US YouTube is the...

OTT content is the new global influencer

Pooja Suvarna, Manager – Digital Media at Mediaplus Middle East, explains why OTT (Over The Top) content is the new...

Industry experts share social media trends expected in 2023

Lebanese TikTok: Creative Chaos or Cacophonous Cringe?

There is no denial that the rise of TikTok has changed the face of social media in more ways than...

Four tactics to help Middle East marketers weather the tough times of 2023

Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers...

How to drive and measure impact this Ramadan

Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta, explains how to get the most out of your campaigns, especially...

Marketing in an AI-driven world

The disruptions brought over the past few years have revolutionized the way we work, shop and consume data. Even education...

Online video emerges as an effective format in an evolving media landscape

A TikTok and WARC report: When entertainment meets effectiveness - a guide to maximising impact

Five reasons why ChatGPT is not a silver bullet for marketing

Laura K. Inamedinova, CEO of LKI Consulting, believes in the great potential of AI in marketing. However, she says ‘ChatGPT...

Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023

Roman Vrublivskyi, chief executive officer at Smart-hub.io, explores how the ad tech advertising market in Western Asia and Lebanon is...

Rudy Shoushany, the transformational thinker

When Lebanon’s banking crisis hit, Rudy Shoushany quit his job, founded a talk show, and set about transforming his own...

Sony MEA identifies key trends set to dominate the digital landscape in 2023

Digital 2023 new report shows that social media use is on the increase globally

TikTok’s ‘What's Next Report’ 2023 identifies three defining trend forces