Consumer Behavior

News In Brief

WARC Consumer Trends report 2024: Five trends to watch

26-Jul-2024

News In Brief

GfK’s Consumer Outlook Report 2024 reveals key insights into UAE consumer behavior and priorities

14-May-2024

News In Brief

Heinz reveals the 'hourz' we spend waiting for Ketchup

8-May-2024

News In Brief

NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space

17-Apr-2024

Industry Talk

Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’

Ghada Azzi 6-Mar-2024

News In Brief

Digital natives are not digitally exclusive, finds a VML research on Gen Alphas

29-Feb-2024

Industry Talk

Changing habits over Ramadan could require brands to rethink their advertising strategies

Terry Kane, The Trade Desk MEA 26-Feb-2024

Advertising

Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’

14-Jan-2024

News In Brief

Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region

24-Nov-2023

Digital/Tech

The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry

20-Nov-2023

Digital/Tech

A talk with Canon's Binoj Nair - From reluctant adoption to ubiquitous use: Tracing the evolution of digital experiences

2-Nov-2023

News In Brief

TikTok highlights shopping behavior trends in the GCC in new report

10-Oct-2023

News In Brief

New study shows the impact of emotional resonance on consumer behavior

23-Aug-2023

Digital/Tech

Data-driven advertising key to reaching back-to-school shoppers in the UAE

Terry Kane 27-Jul-2023

News In Brief

WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories

24-Jul-2023