News In Brief Athar Festival and Publicis Groupe ME introduce a women’s empowerment programme dubbed 'Maheerah'
News In Brief ‘Game Changers’ the new electriclime° film for Riot Games underscores strength of women in esports
Ads of the Week LUX takes a stand against sexism through an inspiring campaign by PIMO LUX takes a stand in the streets against sexism empowering women across the Levant through a powerful campaign by Beirut-based...
Advertising Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’
Ads of the Week On IWD, Memac Ogilvy and GEMS Education tackle negative self-talk among young girls in new touching campaign
Ads of the Week Memac Ogilvy and Dove launch an empowering campaign that carries the beauty brand’s Self Esteem Project Memac Ogilvy and Dove partner to encourage a positive relationship with beauty following a research commissioned by Dove in Saudi...
News In Brief The Marketing Society pursues its ‘Think Equal’ initiative supported by industry partners
Ads of the Week New global campaign wants to ‘correct the internet’ and make sportswomen more visible Who has scored the most goals in international football? The internet will generally tell you it’s Cristiano Ronaldo, when it’s...
