Opinion
Industry Talk
Creating Work That Matters: How Purpose-Driven Results Shape Perception
Why do some brands build lasting influence while others fade into noise? 'The answer isn’t visibility - it’s purpose,' states...
Digital/Tech
From Cookies to Collaboration: RMNs are the new gold standard in advertising
Paul Wright, General Manager - Western Europe and MENAT at AppsFlyer, explains the value of a Retail Media Network (RMN)...
Free Talk
Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'
Saleh El-Ghatit, ECD at Serviceplan Arabia shares his take on humor across culture
Advertising
Roger Halaby on Narcissistic Consumers
In today's cluttered marketing landscape, the ability to segment and target specific consumer personalities has become increasingly crucial for achieving...
Digital/Tech
Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World
Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA, stresses on the wonderful opportunity influencer...
Free Talk
Educate, Don’t Sell: The B2B Thought Leadership Advantage
The benefits of establishing thought leadership in a B2B marketing strategy are manifold. ‘For any B2B organization looking to stand...
Free Talk
Why co-creation has become essential for brands targeting Gen Z
Generation Z aka Gen Z (born 1997 to 2013), defined as ‘the youngest generation with adult members’ and ‘the largest...
Free Talk
Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success
Natalie Cooke Tombs, Group Managing Director, M&C Saatchi Group shares valuable insights into the pressures of corporate life, how client-agency...
Free Talk
From Crisis to Connection: Marketing Tips for Troubled Times
While Lebanon continued to grapple with a crippling financial and economic crisis like no other, a surreal war has unleashed...
Industry Talk
A Glitch in Modern Communication
Anyone with a smartphone can now reach millions, but not everyone understands the strategic thinking that should support effective communication....
Free Talk
Sugar, Spice and Everything Nice
Houssam El Boutary, Publicis Content’s Agile Studio Lead, shares his formula on Sexy Social Success
Free Talk
The Art of Reinvention
Reinvention is one important “skill” you need to have in today's world. It is said to be vital to business...
Free Talk
Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic)
Abdollah J. Zeynabi, senior copywriter at TBWA\RAAD, argues that 'Arabic copywriters, masters of their craft, are too often relegated to...
Free Talk
What the Prisoner’s Dilemma Can Teach Us About Pitching
One of the most heated and never-ending topics in adland is pitching. It is argued that the pitch needs to...
Free Talk
‘I Wish I Could’
Roger Halaby, CEO of Dubai-based the Hanging Gardens agency, asserts that when you hold a great idea, doors can’t but...
