Digital Diving In: How Saudi Arabia is Embracing Immersive Website Experiences By adopting modern digital strategies, Saudi businesses are not just staying ahead of the curve but are also contributing to...
Free Talk Marketing: A Way of Thinking - A Way of Living Roger Halaby, CEO of the Hanging Gardens Agency states that Marketing is more than a profession. “Marketing is a way...
Free Talk Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends In our hyperconnected world, the constant influx of digital interactions has left many feeling more isolated than ever. As we...
Advertising Israel-Gaza: Brands, Boycotts and Blowback An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab...
Digital The Creative Renaissance: AI and Automation Redefining Artistry and Imagination Ambreen Kazi, Creative Director, SOCIALEYEZ elaborates on the impact of AI and automation on the entire creative process while exploring...
Events/Awards Ian Fairservice: 'The Decade of Saudi Creativity is Upon Us' Ian Fairservice, Chairman of Athar Festival and Managing Partner & Group Editor-in-Chief of Motivate Media Group, weighs in on the...
Digital The Future of Work in the Age of AI Digital tools can help individuals and organisations work more efficiently and effectively, without burning out or sacrificing work-life balance, says...
Digital Proven Marketing Strategies that Propel Startups to Stardom Hedaa Ashraf Abd ElHamed, social media & influencers senior marketing manager at LA3EB, highlights the most effective marketing strategies and...
Branding Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds In the ever-evolving world of branding, Zena Hamdan, Founder and CEO of Against All Odds, shares her top tips and...
Free Talk The great mismatch: What brands need vs what major PR agencies focus on ‘Navigating the intricacies of brand-PR agency relationships is often hindered by a lack of clarity on brand requirements, which leads...
Events/Awards Ali Rez on the Cannes Lions jury presidency experience – a first for the Middle East This year, Cannes Lions Jury line-up was like no other—for the MENA region at least. For the 70th edition of...
Digital Will advertising’s glorification of AI ruin GenZ’s mental health? Tech that might seem fun to begin with can have unrealised effects on the mental health of users. AI is...
Free Talk Understanding Gen Alpha – Who are they and why do they matter? While most brands keep their focus on learning and targeting generation Z to attract customers and establish loyalty, a new...
Industry Talk COP28 to drive demand for PR services in the UAE COP28 will take place in the UAE between November 30 and December 12, 2023. Firas Sleem, CEO, Virtue PR &...
Digital Technology and the pursuit of self-discovery Today, in this tech-driven world, people have become overly reliant on a multitude of tools and applications that seamlessly enhance...
