Opinion

Three imperatives for Middle Eastern businesses in the post-pandemic era

Karam Malhotra, Partner and Global Vice-President at SHAREit Group, says that flexibility, wellness, inclusion are key operational components in the...

A peak into the marketer’s evaluation toolbox. What should I use? Dimple Dinesh explains

Dimple Dinesh, Marketing Science Partner MENA at Meta, sheds light on how marketers should identify and implement the right effective...

Nadim Khoury: Is the agency of the future an agency?

Nadim Khoury, the former CEO of Grey Group MENA, ponders on the challenges and the structure of the agency model...

John Tschohl: 'Hire Dogs that Want to Pull the Sled'

The power of synergy: How MENA’s media and creative industry can work hand-in-hand to deliver award-winning campaigns

How customer care has evolved and why it should be a top priority for brands    

Young Arabs and the UAE Model: An enduring aspiration

The ASDA’A BCW Arab Youth Survey has regularly asked young Arabs the following question: If you could live anywhere in...

Sam O’Brien, CMO Affise shares his take on Facebook and sisters' platforms outage

This holiday season: people will always shop as people first says Rana Bouri of Facebook MENA

Rana Bouri, Head of Marketing for MENA, Facebook shares her take on the holiday shopping season and how marketers can...

'Where is the Love?' wonders Firas Mghames of Feer McQueen

Firas Mghames, managing director at Feer McQueen and CEO of Flag M Group, Lebanon, wonders where is the love upon...

Saudi National Day celebration and conversion on Snapchat

Abdulla Alhammadi, Regional Business Lead at Snap Inc., shares insights on how to create engaging shared experiences for a community...

Six Trends Transforming the Media Industry

Nicole Magoon, Partner, Bain & Company London and Juerg Kronenberg, Partner, Bain & Company Middle East share six trends they...

Four Essential Components of Digital Transformation

James Anderson, Partner, Bain & Company, London and Tom De Waele, Managing Partner, Bain & Company Middle East point out...

Products Find People: The New Commerce

Anna Germanos, Head of CPG, Retail and E-Commerce for MENA, Facebook, talks about a revolutionary new form of e-commerce -...

Social Grace: How the Region’s FinTech Innovators Can Appeal to Digital Natives

Samer Saad, regional manager, Middle East, AppsFlyer, discusses the importance of social media marketing for FinTechs looking to acquire more...