Free Talk

Understanding Gen Alpha – Who are they and why do they matter?

While most brands keep their focus on learning and targeting generation Z to attract customers and establish loyalty, a new...

Industry Talk

COP28 to drive demand for PR services in the UAE

COP28 will take place in the UAE between November 30 and December 12, 2023. Firas Sleem, CEO, Virtue PR &...

Digital/Tech

Technology and the pursuit of self-discovery

Today, in this tech-driven world, people have become overly reliant on a multitude of tools and applications that seamlessly enhance...

Free Talk

Why brands need to focus on cultural relevance to succeed in Saudi Arabia

Ahmed Saadoun, Senior Account Director, Virtue focuses on the importance of cultural relevancy for brands when they’re communicating in Saudi...

Free Talk

What Gen Z want from brands? An actual Gen Z tells it all

What does GenZ want? There are plenty of quantitative surveys available but there’s nothing quite like a qualitative and experienced...

Digital/Tech

ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement

Following the recent announcements from OpenAI and Google around the release of plugins for ChatGPT and Bard, respectively, Sue Azari,...

Advertising

Lebanon advertising community: Those who remain

Advertising

Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia

Free Talk

World Cup excitement outside the stadiums

Elias Wakim, General Manager at Promofix GCC, the digital arm of JGroup, recalls how his team accompanied sponsors and advertisers...

Free Talk

The Handbook of Arabic Copywriting: On The Myth of ‘White Arabic'

There is always a way to write modern Arabic and make communications comprehensible by everyone. But please forget ‘White Arabic’...

Free Talk

Trends shaping sustainability innovation in seven Industries across the Middle East

Coming out of Bain’s participation this year at Future Investment Initiative's (FII) 6th edition in Riyadh where experts came together...

Free Talk

ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL

For too long, human beings have focused on computational power and have been obsessed with the power of the mind,...

Industry Talk

How brands can help save lives

Many of today’s most successful brands have been taking a stand on topics ranging from global warming to political conflicts....

Free Talk

Snapchat offers fans a new dimension to engage and celebrate during this football season

With the football season already underway and the high anticipation for the upcoming world cup, Vishal Badiani, Head of Creative...

Digital/Tech

Building a sustainable and impactful addressable advertising strategy through inventory curation

Nowadays, the way advertisers connect with consumers has tremendously changed. Amelie Grenier-Bolay, Director Southern Europe & MENA at PubMatic, gives...

Opinion

Understanding Gen Alpha – Who are they and why do they matter?

While most brands keep their focus on learning and targeting generation Z to attract customers and establish loyalty, a new...

COP28 to drive demand for PR services in the UAE

COP28 will take place in the UAE between November 30 and December 12, 2023. Firas Sleem, CEO, Virtue PR &...

Technology and the pursuit of self-discovery

Today, in this tech-driven world, people have become overly reliant on a multitude of tools and applications that seamlessly enhance...

Why brands need to focus on cultural relevance to succeed in Saudi Arabia

Ahmed Saadoun, Senior Account Director, Virtue focuses on the importance of cultural relevancy for brands when they’re communicating in Saudi...

What Gen Z want from brands? An actual Gen Z tells it all

What does GenZ want? There are plenty of quantitative surveys available but there’s nothing quite like a qualitative and experienced...

ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement

Following the recent announcements from OpenAI and Google around the release of plugins for ChatGPT and Bard, respectively, Sue Azari,...

Lebanon advertising community: Those who remain

Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia

World Cup excitement outside the stadiums

Elias Wakim, General Manager at Promofix GCC, the digital arm of JGroup, recalls how his team accompanied sponsors and advertisers...

The Handbook of Arabic Copywriting: On The Myth of ‘White Arabic'

There is always a way to write modern Arabic and make communications comprehensible by everyone. But please forget ‘White Arabic’...

Trends shaping sustainability innovation in seven Industries across the Middle East

Coming out of Bain’s participation this year at Future Investment Initiative's (FII) 6th edition in Riyadh where experts came together...

ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL

For too long, human beings have focused on computational power and have been obsessed with the power of the mind,...

How brands can help save lives

Many of today’s most successful brands have been taking a stand on topics ranging from global warming to political conflicts....

Snapchat offers fans a new dimension to engage and celebrate during this football season

With the football season already underway and the high anticipation for the upcoming world cup, Vishal Badiani, Head of Creative...

Building a sustainable and impactful addressable advertising strategy through inventory curation

Nowadays, the way advertisers connect with consumers has tremendously changed. Amelie Grenier-Bolay, Director Southern Europe & MENA at PubMatic, gives...