Free Talk An Anatomy of Failure and What it Means for Your Leadership - Part II In the first part, a methodology to analyse and manage failure was offered. Peter Corijn now covers a couple of...
Industry Talk Alex Maalouf on Taking influence too far? As French prosecutors investigate whether Monsanto and its agencies breached French data privacy laws, will the fallout affect how the...
Free Talk An Anatomy of Failure and How to Benefit From It - Part 1 - Peter Corijn, CEO and Founder of consultancy firm VUCASTAR shares his take on failure and its benefits
Advertising Advertising agencies are losing all their battles A number of separate conflicts are being fought by advertising agencies and they’re losing them all, says Naji Boulos, the...
Free Talk A Faithful modern: Sartorial nuances and brand myopia Vogue Arabia has just published its April cover portraying hijabi models. The same Vogue Arabia that previously published Gigi Hadid...
Digital Technology Rules - by Carole Hayek of Magna Beirut For Carole Hayek, General Manager, Magna, “There is no doubt that technology has or will very soon reconfigure the dynamics...
Advertising Why don't all business sectors in Lebanon get inspired by the advertising sector asks Ramzi Raad Ramzi Raad, Group Chairman TBWARAAD Middle East, shares his expert outlook on the Lebanese ad market
Digital Adapting brands to the digital age Today’s digital-mania has turned traditional marketing and branding strategies on their heads. But, what does it mean to be a...
Free Talk The Dark Side of Working as an Experienced Creative in an Advertising Agency Many think that working as a creative director is an amazing career path to take, a dream job for most…...
Free Talk Labaki’s Cannes Win Proves Art is Lebanon’s Firmest Weapon Just a few months after The Insult’s Oscar nomination in the Best Foreign Film category, history has been made again...
Free Talk On Lebanese Parliamentary Elections and the Art of Selling Words to a Population in Desperate Need of Action After half a decade of postponement and extended political deadlock, the smell of freshly laid asphalt, resonating sound of recycled...
Advertising Flourish or perish: how will you transform your business? A viewpoint by Elda Choucair, CEO PHD MENA Understanding what lies ahead of us has been a preoccupation of mankind since the beginning of time. If it was,...
Advertising Advertising’s Catch 22 - POV by Nadim Khoury Nadim Khoury, Chief Executive Officer at Grey MENA, sums up the current state of affairs of an advertising industry trapped...
Free Talk Stand up and be counted If brands and agencies are an intrinsic part of the societies from which they emerge, they should be supporting those...
