Data

News In Brief

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration

News In Brief

Publicis Media ME and Landmark Reach join forces to take shopping experiences to the next level

News In Brief

GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV

News In Brief

WebEngage partners with Sobha Realty to redefine customer engagement with AI

News In Brief

Dentsu’s new research on understanding attention and building new norms and metrics

News In Brief

Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust

Digital/Tech

74% of web users unaware of digital tracking

A recent study reveals that 74% of internet users underestimate how much their data can be tracked without direct input....

News In Brief

Digitas ME introduces MTx, a new holistic framework built around true Customer Experience

News In Brief

Ogilvy PR sets up Influence Shield, a new global offer for managing influence risk

News In Brief

Havas acquires global digital data agency DPMG

Digital/Tech

How to grow new customers from seed data

Terry Kane, Managing Director Middle East & Africa at Dubai-based The Trade Desk on how advertisers can grow look-alike customers...

News In Brief

AppsFlyer collaborates with AWS on DCP for commerce media networks and social platforms

News In Brief

WiDS MENA conference delves into the critical role of data in addressing humanitarian challenges

News In Brief

InsightLab ME, a new market research company launches in the region

News In Brief

JCDecaux data head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress