Digital Is ‘Attention’ Getting Your Attention? Attention is said to be the next frontier for digital ad measurement. Arpit Saxena, associate director performance data services at...
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Digital Building a Cyber Security Strategy for Marketers It is crucial for marketing teams to know how marketing tools are used, stored, and processed, so that if a...
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News In Brief Ramadan Marks Golden Opportunity for Mobile Marketing and Customer Engagement With the Holy Month of Ramadan set to start in the second week of April, recent data by AppsFlyer and...