Sports

Branding

adidas reinvents its brand message with ‘You Got This’

For the first time in 20 years, adidas has officially changed its global slogan, moving from its iconic ‘Impossible Is...

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Salvatore Ganacci turns tables and heads with DJ-golf-cart  at LIV Golf by BigTime Creative Shop

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Riyadh Season sets the tone with 'Obsession' trailer ahead of historic Usyk vs. Fury rematch

Riyadh Season 2024 has kicked off. This thrilling annual festival that turns Saudi Arabia's capital into a cultural and entertainment...

Art & Design

An exciting collaboration between adidas Arabia and earth artist David Popa brings together the power of art, nature and sports

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GymNation and The Media Connector launch GymNation Media Network

Digital/Tech

Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024

We all know Saudi is big on Football, but how much? Amazon Alexa’s data shows that customers have asked about...

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ACE and Egyptian authorities take down major live sports piracy sites

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Wolves trail through Dubai Mall for the opening of SQUATWOLF's store

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New Balance makes a bold visual statement by taking over 82 digital screens across Riyadh Boulevard

Advertising

PUMA and M&C Saatchi ME celebrate the heart and soul of street cricket through ‘Play The City’ initiative

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Sagesse Sports Club X The MediaVantage: groundbreaking sponsorship deal

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Bitget enters a multi-million dollar deal with La Liga hoping to accelerate growth of crypto in sports

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New campaign for PUMA & Al Hilal shows the unbreakable passion for football in Saudi Arabia

PUMA has unveiled a new kit for Al Hilal football club, marking a celebration of Saudi football and sports culture....

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WARC Consumer Trends report 2024: Five trends to watch

The WARC 2024 Consumer Trends reports explore key issues influencing consumer purchase decisions with regional analysis from APAC, Europe and...

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MG Motor named 'Official Automotive Partner' for Arsenal