Report

News In Brief

Admitad's forecast for the e-commerce industry in the end of year holidays

23-Dec-2023

News In Brief

Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region

24-Nov-2023

News In Brief

Leo Burnett Middle East tops AME Award’s 2023 Agency Report

7-Nov-2023

News In Brief

We Are Social's new trends report describes a ‘social reckoning’ for brands in value-driven online spaces

2-Nov-2023

Branding

A Global Hub in Progress: Riyadh’s Influence in City Brand Barometer 2023

2-Nov-2023

News In Brief

Accenture Life Trends 2024 report identifies five global macro-cultural trends and provides guidance for businesses

1-Nov-2023

News In Brief

TikTok highlights shopping behavior trends in the GCC in new report

10-Oct-2023

News In Brief

Key takeaways considered pivotal to the future of strategy as per WARC report

3-Oct-2023

News In Brief

Online sales of beauty products in MENA on the rise

14-Sep-2023

Advertising

Global ad spend to top $1trn for first time next year, as per WARC forecast

24-Aug-2023

Digital/Tech

A new era of programmatic advertising beckons but questions remain whether advertisers are prepared

22-Aug-2023

News In Brief

OOH global revenue to exceed $40bn, finds WOO Global Market Index report

1-Aug-2023

Branding

Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking

31-Jul-2023

News In Brief

Sensitive data is being shared to ChatGPT every hour of the working day, finds Netskope research

27-Jul-2023

News In Brief

WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories

24-Jul-2023