News In Brief Women entrepreneurs lead the way in digital presence, according to Mastercard SME research in MEA
Digital Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2 The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic, according...
Digital 73% of UAE consumers say brands have only one shot to impress them with their digital experience Cisco AppDynamics has released the latest report in its App Attention Index research series, revealing consumer reliance on applications and...
Advertising Global advertising spend set to rise by 12.6% this year to reach US$665bn New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% - the strongest rise in...
News In Brief PMI Pulse of the Profession 2021 Report Uncovers Benefits of Organizational Agility During Times of Great Change The premier MENA survey of project professionals takes a deep dive into how successful organisations can nimbly shift during exponential...
News In Brief After a year that disrupted the industry, global rankings show that fintech is thriving
News In Brief Digitalisation and sustainability are top priorities for consumers in the Middle East, PwC report says
Branding Why MENA brands must put love first Shifting digital behavior transformed the relationship between brands and consumers to be more direct and trust-based. Rami Deeb, MEA Marketing...
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