Gaby Bechara Chamat

Industry Talk

Crisis Management and Marketing Communication Through Coronavirus Crisis

With so many uncertainties in these unprecedented times, it may be hard for managers and marketers to figure out how...

Branding

Brand Macrocosm:
 The Digital Province Holds Buoyancy

Gaby Bechara Chamat, CEO Rebranding Of Verse Group, elaborates on the notion of creating and maintaining a brand.