Advertising A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi Why Saudi Arabia is such an important market for comms-related companies to be present in, especially now more than ever?...
Advertising Israel-Gaza: Brands, Boycotts and Blowback An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab...
Advertising Dubai adland: a world of cautious optimism Inflation and the threat of an economic downturn may be causing jitters, but the UAE’s advertising industry is well placed...
Advertising MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region The year 2022 proved to be a promising chapter in the world of Advertising expenditure (ADEX), as countries across the...
Advertising 2022, this was the year that was for Lebanon’s ad industry Denying Reality: Lebanese Advertisers Remain Upbeat Despite Dire State of Industry
News In Brief 'New Realities: Into the Metaverse and Beyond’ survey reveals awareness of the metaverse has increased
Industry Talk Three Reasons Why Many Brands Are Late to the Sustainability Game Although many consumer goods companies have made solid gains to promote sustainability, relatively few have made sustainability a big part...
Digital MMM Re-Discovered! No one could have predicted what 2020, the most awaited year ever, had in store for us, from a global...