Analysis

Advertising

Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights

Elie Aoun 10-Apr-2024

Advertising

Assaad Kassis on rebuilding a thriving advertising industry in Lebanon

12-Mar-2024

Industry Talk

2023: A year of “middles” in the Lebanese market

Tarek Chemaly 4-Mar-2024

Advertising

A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi

Mazen Nahawi, CARMA & SOCIALEYEZ 5-Jan-2024

Advertising

Israel-Gaza: Brands, Boycotts and Blowback

Iain Akerman 13-Nov-2023

Advertising

Dubai adland: a world of cautious optimism

Iain Akerman 10-Jul-2023

Advertising

MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region

Elie Aoun 7-Jun-2023

News In Brief

Global ad spend in publishing media set to decline, finds new WARC analysis

23-Feb-2023

Advertising

2022, this was the year that was for Lebanon’s ad industry

Tarek Chemaly 16-Feb-2023

Industry Talk

Lebanon Advertising Investments in 2022: the figures

Naji Boulos 16-Feb-2023

Advertising

MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA

Elie Aoun 27-Jun-2022

News In Brief

'New Realities: Into the Metaverse and Beyond’ survey reveals awareness of the metaverse has increased

7-May-2022

News In Brief

Advertising spend by Big Tech reached $46.6bn in 2021

5-May-2022

Industry Talk

Three Reasons Why Many Brands Are Late to the Sustainability Game

Cyrille Fabre and Jenny Davis-Peccoud 4-Apr-2022

Advertising

The Anatomy of MENA 2020 Ad Spend

5-May-2021