Advertising They need a voice, one that cries: “foul play” It’s a Thursday evening, it’s raining and we’re on the way home. We need cereals, cheese, yoghurt, and a whole...
Advertising The Butterfly Effect Nadim Khoury, Chief Operating Officer, Grey Group MENA, talks about the changing client /agency relationship and its impact on the...
Branding Brand Macrocosm: The Digital Province Holds Buoyancy Gaby Bechara Chamat, CEO Rebranding Of Verse Group, elaborates on the notion of creating and maintaining a brand.
Advertising Disrupt Business, Create Value Wilson Issa, Managing Director of VivaKi Levant, elaborates on the changes the advertising business has witnessed during the past decade,...
Advertising What is left of Advertising? In this special piece to ArabAd, Jean-Claude Saade, Managing Director of Manifesto Consulting, tackles the challenges advertising has faced over...
Advertising Emile Atallah: These are Interesting Times Emile Atallah, ?Managing Director of FP7 Beirut, believes this is the most interesting time to be in advertising--for the challenging...
Industry Talk Google Plays Forbidden Name Games Google, when borrowing a simple dictionary word ‘ALPHABET’ to create ?a powerful mega global corporate name identity could have easily...
Branding MEA: Opportunities for the Next 70 Years Mo Saad, a Brand Strategist and Creative Director offers his suggestions on how Middle East Airlines can build and sustain...
Branding Stop Mediocrity, for Heaven’s Sake! ArabAd recently published the detailed ATL media expenditures for 2013. Three very basic commodities, that the issued “study” called “brands”,...
Industry Talk The People Want to Change the System Jad Melki, assistant professor of journalism and media studies at the American University of Beirut, took the Hostler Auditorium stage....
