Digital 'Why we believe in diversity and build for discovery', a viewpoint by Carrie Timms of Meta Carrie Timms, Director, Global Business Marketing, EMEA at Meta discusses the rising importance of diversity for commerce brands and how...
News In Brief OMG’s Celia Collins shares optimistic view of OOH in Africa but warns of challenges ahead
Digital Is Influencer marketing a sustainable method for marketing communications? Ilhem Allagui, Professor of Strategic Communication at Northwestern University, Qatar, examines how brands can leverage on influencer marketing.
Industry Talk Are Most Marketers in Sync with Today’s Trends? Nadim Khoury, the former CEO of Grey Group MENA, discusses new ways of harnessing the power of modern marketing
Advertising Thomas Kolster: ‘There’s a widening gap between brands saintlike messaging and people’ Marketing & sustainability expert, Thomas Kolster, wonders “Where’s the do-good space heading?”
Advertising Nadim Khoury: Is the agency of the future an agency? Nadim Khoury, the former CEO of Grey Group MENA, ponders on the challenges and the structure of the agency model...
Advertising The power of synergy: How MENA’s media and creative industry can work hand-in-hand to deliver award-winning campaigns
Free Talk An invigorated identity for Arab youth What shapes the identity of Arab youth? For Arab youth, what drives their identity? Is it religion or nationality? Family...
Free Talk Young Arabs and the UAE Model: An enduring aspiration The ASDA’A BCW Arab Youth Survey has regularly asked young Arabs the following question: If you could live anywhere in...
Art & Design The PR behind Jeanne-Claude & Christo’s wrapped Arc de Triomphe Why the jaw-dropping artwork was a public relations challenge.
Industry Talk The Right Talent is Key to Outperform Competitors Tom De Waele, Managing Partner at Bain & Company Middle East shares his viewpoint about recruiting and retaining the right...
Industry Talk Working from home – An opportunity to seize or a dilemma to freeze? Roger Sahyoun, Chairman of The Network Communication Group, weighs in the pros and cons of remote working
Digital Five questions practitioners should ask before they begin their MMM journey Dimple Dinesh, Marketing Science Partner MENA, Facebook, elaborates on the Marketing Mix Modeling, a time-tested statistical analysis thriving on historical...
Advertising Firas Mghames: 'Let’s Be Da Vinci: Crossbreeding Talent and Creativity' Firas Mghames, Managing Director at Feer McQueen and CEO at Flag M Group, Lebanon, talks about hybrid models and integration...
Digital Protect your online reputation or perish recommends Ayad Nahas Communication strategist Ayad Nahas stresses on the importance of safeguarding one's online's reputation.
