Advertising Carole Hayek: 'Chaos Creates New Opportunities' ‘The pandemic forced the world to stop its frantic race and have engaged both companies and people in an unprecedent...
Advertising Joyce Tawil: 'The world will be different but still the same' Joyce Tahan Tawil, Head of Trading, GroupM Lebanon, shares her outlook on the situation post-covid-19, as she identifies and elaborates...
Advertising Emile Atallah: 'We Need To Be Architects Of The Future' Emile Atallah, Managing Director, FP7 McCann Levant questions the notion of normal and believes it's important to consider how and...
Advertising Reda Raad: 'This New Reality is a Hard Pill to Swallow As the Covid-19 pandemic continues to disrupt the world around us, adland has begun to figure out its new normal,...
Free Talk Lessons from Recording My New Album: Paul Numi - “Chimera” Everybody needs dreams. One of mine is music. My alter ego Paul Numi just released the “Chimera“ album. Here are...
Industry Talk Crisis Management and Marketing Communication Through Coronavirus Crisis With so many uncertainties in these unprecedented times, it may be hard for managers and marketers to figure out how...
Industry Talk A new exciting decade for communicators 2019 was a challenging year on many fronts, politics, social media, media, influencers, natural disasters, all culminating with one denominator,...
Free Talk Why Leaders Should Be Readers (and my top picks from 2019 as a bonus) Let me come clean straight away: I’m a bookworm. Over time, I have come to believe that reading is an...
Free Talk Insurgency and Counter-Insurgency: What Big Business Can Learn from It to Better Defend Against New Entrants “Ok, so what should multinationals do?” asked my friend. I had just made the audacious claim that revolutionary warfare and...
Advertising Roger Sahyoun: Looking into the future through the past ArabAd has solicited the perspective of Lebanon's ad executives on the state of the business today in light of the...
Free Talk Nadim Khoury: 'Let’s Have Fun Again' Why are so many people unhappy at work? And how does that unhappiness impact the performance and success of an...
Advertising Georges Najm on Coping with Difficult Times Georges Najm, CEO of NOISE PR Firm, Partner and Managing Director of Clémentine Ad Agency and Lecturer at USEK School...
Industry Talk Advertising/design instructors' take on what is being done to bridge the gap between academia and the professional world What follows are some edited excerpts from the interviews we conducted with university instructors on how the educational system can...
Industry Talk Degree vs Determination – what do you need to enter the workforce today? Napoleon Hill, a well renowned self-help author of the book, ‘Think & Grow Rich’, stated that the missing link in...
Advertising Advertising agencies are losing all their battles A number of separate conflicts are being fought by advertising agencies and they’re losing them all, says Naji Boulos, the...
