Free Talk Cindy Gallop: ‘I am Horrified…’ Cindy Gallop, diversity advocate, advertising consultant and founder of IfWeRanTheWorld, offers an international perspective on sexual harassment in the advertising...
Advertising Peering into the future With 2017 behind us, the industry’s gaze is now firmly fixed on the year ahead with all hoping for a...
Advertising Can we expect 2018 to be kind? Elie Khouri CEO OMG MENA shares his thoughts on the year ahead As we step into 2018, Elie Khouri, chief executive of Omnicom Media Group MENA, shares his thoughts on what the...
Advertising Is this the end of the agency retainer? The varied impacts of a troubled economy are threatening the traditional agency retainer. As marketing budgets across the GCC are...
Advertising Advertising’s Catch 22 - POV by Nadim Khoury Nadim Khoury, Chief Executive Officer at Grey MENA, sums up the current state of affairs of an advertising industry trapped...
Advertising Millennials’ Take on the Corporate Ad World The increasingly corporate nature of the advertising industry and its focus on profit and share price is alienating young talent
Industry Talk Experience? Who needs that eh… Ray Eglington, group managing director of Four Communications Group and current chair of the Middle East Public Relations Association (MEPRA)...
Industry Talk The game has changed In a world of constant digital evolution, is PR still relevant, asks Ahmad Itani, chief operating officer at Cicero &...
Free Talk Stand up and be counted If brands and agencies are an intrinsic part of the societies from which they emerge, they should be supporting those...
Advertising The last acceptable ‘ism’? Ageism in the advertising industry is a reality few people are willing to tackle head on
Digital How the rise of mobile video is reshaping creativity The creative possibilities we have today are endless and their effectiveness increasingly measurable, says Alex Brunori, creative lead at Google...
Digital Data is the key for publishers Programmatic allows publishers to be as compelling to advertisers as Facebook if they embrace data, says Richard Fitzgerald*
Digital 2018 Marcom Trends The ability to reach out and resonate with a targeted audience has always been important to any brand – but...
Industry Talk The Survival of the Fittest Era Faysal Zok Managing Director Initiative KSA draws a bitter picture of the ad business, which he believes is in a...
Advertising When reputation produced growth Awards shows are akin to a sugar rush and have little impact on agencies’ revenue streams or reputation, argues Leo...
