Digital 2018 Social Media Trend Forecast: What Should Marketers Capitalize on This Year? Curious to find out which social media trends are likely to dominate the digital world in 2018? Make sure to...
Free Talk Seven Resolutions Social Media Marketers Wish They Could Keep in 2018 As digital agencies make their first creative steps into another promising year of hard work, online/offline drama and sizzling brainstorms,...
Digital Facebook celebrates communities and creativity in MENA Community builders and original content creators from around the Arab world came together to share stories of their success and...
Digital The Rise of Micro-Influencers: Is Small the New Big? With influencer marketing on the rise across the Arab region and worldwide, brands are often caught up in a ‘bigger...
Digital Tony Abou Ghazaly on PR in the Age of Social Media From the rise of digital PR to the popularisation of an influencer-based online culture, there is no question that social...
Digital Let’s talk about content Content is one of those topics that agencies never bore of discussing. The problem is that most of it is...
Digital The Rising Tide of Influence Instead of reducing in importance, social media influencers are increasing in number as brands invest heavily in influencer marketing. But...
Digital Instagram, likes and glamour Fashion influencers can earn a fortune and live the life of a celebrity. But how effective are they, and should...
Digital The Full Digital Journey Triangle's Way Beirut-based digital agency, Triangle MENA, has been established only three years ago. It has yet gone a long way in...
Advertising Zain’s Ramadan ad continues to stir controversy Has Zain’s message of love and understanding been undermined by controversy?
Ads of the Week Zain under fire for Ramadan ad Ramadan commercials don’t usually cause much controversy, but Kuwaiti telco Zain has discovered what it means to do just that.
Digital 2018 Marcom Trends The ability to reach out and resonate with a targeted audience has always been important to any brand – but...
Ads of the Week Puck encourages men to lend a helping hand to women during Ramadan Ramadan is a month when people fast from dawn to dusk, abstaining from food and drink.Two meals are typically prepared....
Advertising The 'Man sitting next to you’... Gone in sixty seconds du’s new cinema ad was pulled because of complaints on social media. Was the decision a slap in the face...
Digital Four Social Media Trends to Look Forward to in 2017 Here is a quick forecast of the trends to look forward to in 2017 in terms of online content. We’ve...
