Social Media
Digital/Tech
2018 Social Media Trend Forecast: What Should Marketers Capitalize on This Year?
Curious to find out which social media trends are likely to dominate the digital world in 2018? Make sure to...
Free Talk
Seven Resolutions Social Media Marketers Wish They Could Keep in 2018
As digital agencies make their first creative steps into another promising year of hard work, online/offline drama and sizzling brainstorms,...
Digital/Tech
Facebook celebrates communities and creativity in MENA
Community builders and original content creators from around the Arab world came together to share stories of their success and...
Digital/Tech
The Rise of Micro-Influencers: Is Small the New Big?
With influencer marketing on the rise across the Arab region and worldwide, brands are often caught up in a ‘bigger...
Digital/Tech
Tony Abou Ghazaly on PR in the Age of Social Media
From the rise of digital PR to the popularisation of an influencer-based online culture, there is no question that social...
Digital/Tech
Let’s talk about content
Content is one of those topics that agencies never bore of discussing. The problem is that most of it is...
Digital/Tech
The Rising Tide of Influence
Instead of reducing in importance, social media influencers are increasing in number as brands invest heavily in influencer marketing. But...
Digital/Tech
Instagram, likes and glamour
Fashion influencers can earn a fortune and live the life of a celebrity. But how effective are they, and should...
Digital/Tech
The Full Digital Journey Triangle's Way
Beirut-based digital agency, Triangle MENA, has been established only three years ago. It has yet gone a long way in...
Advertising
Zain’s Ramadan ad continues to stir controversy
Has Zain’s message of love and understanding been undermined by controversy?
Ads of the Week
Zain under fire for Ramadan ad
Ramadan commercials don’t usually cause much controversy, but Kuwaiti telco Zain has discovered what it means to do just that.
Digital/Tech
2018 Marcom Trends
The ability to reach out and resonate with a targeted audience has always been important to any brand – but...
Ads of the Week
Puck encourages men to lend a helping hand to women during Ramadan
Ramadan is a month when people fast from dawn to dusk, abstaining from food and drink.Two meals are typically prepared....
Advertising
The 'Man sitting next to you’... Gone in sixty seconds
du’s new cinema ad was pulled because of complaints on social media. Was the decision a slap in the face...
Digital/Tech
Four Social Media Trends to Look Forward to in 2017
Here is a quick forecast of the trends to look forward to in 2017 in terms of online content. We’ve...
