News In Brief AppsFlyer new report reveals eCommerce App industry trends that retail marketers can capitalize on
News In Brief Pikasso's partnership with Hic Mobile to help amplify OOH/DOOH campaign's reach and performance via mobile advertising
Digital Four mobile app predictions for 2023 that every UAE marketer should be aware of Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares four emerging trends that marketers should take into...
News In Brief Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds
Digital Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes The UAE is experiencing exponential growth in the mobile market. But creating an app isn’t enough when it comes to...
News In Brief UAE retailers spending big on mobile marketing in run up to White/Yellow Friday, AppsFlyer research finds
Digital About SHAREit, one of the fastest growing apps globally, and its development strategy Arunabh Madhur, Regional VP & Head Business EMEA at SHAREit Group speaks about SHAREit, one of the fastest growing apps...
Digital Run up to Ramadan: the importance of authentic marketing on mobile Research suggests that mobile app usage surges during Ramadan. Last year, Ramadan sparked a 45% year-on-year increase in organic downloads...
Digital On the Growing Role of Mobile Marketing Spending As UAE marketers start planning their strategies and budgets for 2022, a new mobile marketing report, conducted by 451 Research...
News In Brief Ramadan Marks Golden Opportunity for Mobile Marketing and Customer Engagement With the Holy Month of Ramadan set to start in the second week of April, recent data by AppsFlyer and...
