News In Brief TikTok and Nielsen Study Reveal the Tangible Impact of Advertising on the Platform A Nielsen Study Shows that Return on Advertising Spends (ROAS) on TikTok is 3.5 times higher than all other media*
Digital Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands In a new study commissioned in partnership with Nielsen, TikTok has looked closely at its community’s perception while using the...