Nielsen

News In Brief

The Middle East continues to be a hub for growth in both FMCG and T&D, reveals NielsenIQ

ArabAd's staff 22-Mar-2025

News In Brief

Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey

ArabAd's staff 8-Oct-2024

News In Brief

NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024

10-Sep-2024

News In Brief

NielsenIQ reveals new insights on GCC shoppers

2-Sep-2024

News In Brief

TikTok boosts overall business impact for Kraft Foods in Saudi Arabia

13-May-2024

News In Brief

NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space

17-Apr-2024

News In Brief

TikTok and Nielsen Study Reveal the Tangible Impact of Advertising on the Platform

20-Apr-2022

Digital/Tech

Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands

3-Mar-2021