Ads of the Week ’Tip with Time’, a smart initiative by HungerStation and Wunderman Thompson KSA to make road safer during Ramadan Wunderman Thompson Saudi Arabia (KSA) and HungerStation have partnered to give customers the chance to help make the roads safer...
Advertising ‘Light The Night’, a city-wide billboard takeover by InDrive and Havas ME to make the streets of Cairo more reassuring
Ads of the Week Aramex’s heartwarming Ramadan film shows the human side of its couriers and sheds light on a taboo topic Aramex has produced and published a heartwarming film during the Holy Month of Ramadan about the daily struggles of its...
News In Brief The Good Report celebrates the best campaigns of 2022 for social and environmental responsibility
Ads of the Week Bridgestone MEA and Serviceplan ME present ‘Eyes on Ramadan’, an ode to the fleet drivers of Saudi Arabia ‘Eyes on Road’, Bridgestone’s annual wellness and road safety campaign, launches third edition during the month of Ramadan
Advertising Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’
News In Brief P&G launches campaign this Ramadan to help provide access to clean drinking water to people in need
Ads of the Week Memac Ogilvy and Dove launch an empowering campaign that carries the beauty brand’s Self Esteem Project Memac Ogilvy and Dove partner to encourage a positive relationship with beauty following a research commissioned by Dove in Saudi...
News In Brief The Marketing Society pursues its ‘Think Equal’ initiative supported by industry partners
Events/Awards Pentawards launches new identity for the 2023 competition highlighting its mission to drive positive change Vault49’s new visual identity for Pentawards 2023 competition uses the language of protest and activism to engage everyone in the...
Advertising ‘Shrine Saviors’, a road safety campaign like no other – by Impact BBDO for Yokohama tire The same holy shrines in Lebanon where candles are lit to remember their loved ones killed in road accidents, are...
Advertising Greenpeace introduces ArzePay, a payment solution that helps prevent cedar trees' extinction ArzePay is a new initiative created by Digitas in partnership with Greenpeace Lebanon to save the Arze, the tree symbol...